Mobile app design

How we met Joule

Bringing the token to life

Joule is a Japanese crypto-token, whose purpose is to help alleviate the problems bank users face, while modernizing online investing, and transactions.

The problem

How could we create a radical solution that will represent the next step in online investing?

The challenge

The challenge that we faced when beginning this project was creating a seamless mobile experience that will make it easy for anyone to use the Joule token. We also had to dive deep into a culture that seemed very far from what we were used to working in.

The solution

Our design team spent a large chunk of time on the research phase so that we could be sure that by the end of it we would be familiar with the target audience. The solution that came out of this research phase was to create a secure wallet to manage all transactions, an investment platform to manage your assets and a marketing website, which would help the Joule team to reach out to more people!

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The process

The first step included a lot of research and discovery so that we could gather as much information about Junts' possible target audience as we could. We dove deep into how current social media algorithms worked in terms of distributing content to their user bases and what types of user interactions garnered the most engagement.

Provided services

  • Strategy & Research
  • Brand design
  • UI/UX design for a mobile app and website

The problem

How could we create a radical solution that will represent the next step in online investing?

The challenge

The challenge that we faced when beginning this project was creating a seamless mobile experience that will make it easy for anyone to use the Joule token. We also had to dive deep into a culture that seemed very far from what we were used to working in.

The solution

Our design team spent a large chunk of time on the research phase so that we could be sure that by the end of it we would be familiar with the target audience. The solution that came out of this research phase was to create a secure wallet to manage all transactions, an investment platform to manage your assets and a marketing website, which would help the Joule team to reach out to more people!

Following examples

Having analysed the little we already had, our research had to be really thorough. We analysed the current market, our main competitors, and already well established cryptocurrencies, and investment platforms.

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We wanted to establish a strong relation between past and present. This way we ensured that Joule is forever conected with culture. The symbol of the logo was inspired by the Japanese Wadōkaichin coins. It aims to symbolize finance, experience and trust.


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Designing for trust 2.0

New platforms which services aren’t broadly known or used are pain in the asses for product designers. We understand how important is the brand and the UX to be trustful for users.

The colours were picked to represent modern finance, trust and integrity, and experience. We aimed to communicate those value, while also providing a modern and familiar feeling.

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Making Joule modern and accessible to everyone was the key challenge when designing this platform. The representation of such fundamentally different kinds of tokens is our greatest achievement.

Stan Kirilov
Design director
results brand design approach communication
results brand design approach communication

Work, we are proud of.

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