product design

Tolstoy: A new way to tell stories with interactive videos

Tolstoy is an interactive video platform that gives leads the experience of a face-to-face conversation with a company but in a self-service manner. We helped them rethink their product’s user experience and increase its usability.

How do you redesign a product that is already great? Check out how we took Tolstoy’s interactive video platform to the next level!

The problem

When we first met Tolstoy, we couldn’t help but be impressed with their product! But even though it worked well, it was becoming evident that their users were ready for some much-needed changes and new features! The main problem we wanted to tackle when we first started working with Tolstoy was the user flow of their interactive video creation tool!

The challenge

On one hand, Tolstoy’s users were already familiar with their product and how to use it and so we had to ask ourselves a series of questions that would lead us to a solution that could enhance their experience. On the other hand was the fact that we had to stick to their existing branding as much as possible and still introduce innovation to their interactive video creation process.

The solution

After just a few weeks of dedicated work, our team was able to present Tolstoy with a new and improved user experience for their web application. Users are now able to completely customize their Tolstoys and use them for lead generation, onboarding, driving traffic to their website and integrating video to their WIX and Shopify stores.

No items found.

The process

The most important step when faced with a product redesign is to know exactly where the user’s challenges lie. That’s why we started out by testing all existing user flows and exploring where there were possibilities for user churn.

Provided services

  • Research and strategy
  • Product wireframes
  • Product UX/UI redesign
  • Website redesign

The problem

When we first met Tolstoy, we couldn’t help but be impressed with their product! But even though it worked well, it was becoming evident that their users were ready for some much-needed changes and new features! The main problem we wanted to tackle when we first started working with Tolstoy was the user flow of their interactive video creation tool!

The challenge

On one hand, Tolstoy’s users were already familiar with their product and how to use it and so we had to ask ourselves a series of questions that would lead us to a solution that could enhance their experience. On the other hand was the fact that we had to stick to their existing branding as much as possible and still introduce innovation to their interactive video creation process.

The solution

After just a few weeks of dedicated work, our team was able to present Tolstoy with a new and improved user experience for their web application. Users are now able to completely customize their Tolstoys and use them for lead generation, onboarding, driving traffic to their website and integrating video to their WIX and Shopify stores.

Redesigning for product innovation


Just because a product is working, doesn’t mean that its full potential has been explored.

Since the focus of Tolstoy’s tool was video creation, we wanted to design the main feature which was the video flow to resemble a storyboard. 

This way, users would be reminded that they are indeed creating interactive stories for their audience.

No items found.

Design consistency 


Tolstoy were so happy with the work we did on their product, that they wanted to trust us with ‘face lifting’ their website as well!

We wanted to show users all the capabilities that Tolstoy has and all the ways in which their interactive video storytelling tool can be used.

No items found.
No items found.

Thanks for all your help along the way, StanVision! You're our secret weapon and we couldn't do it without you!

Dov Kaufmann
Co-Founder and CEO @ Tolstoy
results brand design approach communication
results brand design approach communication

Work, we are proud of.

Explore some of our mobile and website design solutions that boost startups.