the client

Coingamers is a blockchain gaming aggregator that was created to help founders and game developers integrate all the play2earn tools they need. It also incorporates a Marketplace where users can buy game-related NFT collectibles.

Product design
Web Design
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The project

Play-to-earn games are the new “IT” thing in the crypto world and Coingamers were quick enough to also hop on the bandwagon by creating a way for game developers to integrate blockchain technology into their games. Coingamers had just established their company when they came to us looking for a reliable design partner to turn their vision into reality. They needed someone to create a distinct identity for their brand that would communicate their tech savviness and innovative approach to play-to-earn games. This new bland and logo would then act as a foundation to creating a website and marketplace, where users would be able to play games, earn tokens, buy NFTs, and, most of all, have fun while doing so.

Brand identity

User experience design

User interface design

Webflow development

product element

the challenge

In traditional gaming, users would most often compete against other users for the highest score. When blockchain was introduced to gaming, things changed and now users are generating assets and income by engaging in the in-game ecosystem. We had to think very carefully about how we could create this experience on the Coingamers website and then seamlessly transition it on the platform as well.

product element

the approach

In order to create the feeling of being in a “game” from the very first touchpoint between the user and the Coingamer brand, we decided to include as much interactivity into our website design as possible, without making it too busy, of course. We chose to have an overall dark theme throughout both the website and platform as most gamers would be usually looking at their screen in a darker room. Neon colours were used to accent on important user information and as a way to make the Coingamers brand stand out from their competitors while still reminding users of their connection to other blockchain projects.

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product element
product element

WebflowProfessional Partner