The client had created the platform 4 years ago under a different name and was looking for an agency to create a new brand for it, together with a much more user friendly experience.
Metameet is an online meetings platform that gives users the option to create their own 3D avatars and interact with others in a virtual environment. It can also be used to create personalised events such as presentations, concerts, seminars, etc.
As the meta verse is gaining popularity, we needed to be very agile and hands-on in our design process. The challenge was to research as much as possible about it and create a user experience that would be easy to navigate and onboard users who had never used anything like this.
First, we started off by creating a whole new brand and logo that would represent the innovative meeting technology that Metameet had created. After that, we approached the Unity-based app as well and created a whole new onboarding process, followed by a complete redesign of the main menu, navigation, and buttons.