organic search traffic after launch
total session growth in seven weeks
more direct traffic after the rebrand
Blee sells to compliance officers at some of the most regulated companies in fintech, and its site was a basic freelancer build that told none of that story. No brand system, no proof, no reason for a Chief Compliance Officer at a Fortune 500 to feel they were looking at enterprise software.
The gap ran deeper than looks. Compliance is a high-stress job where every approval carries risk, and the old site added to the noise instead of cutting through it.
One decision drove the rest: make Blee feel calm. Compliance buyers live in stress, so we built the opposite into every layer: a soft color system, generous space, and a photography direction that reads like a deep breath rather than a dashboard demo.
Then we designed and built the site to carry Blee's real proof, the roster and the outcomes its customers report, and structured every page for search and AI answer engines so the calm is also findable.
We rebuilt the brand identity end to end: logo, color system, typography, and an image and photography direction chosen to make a stressful category feel composed. The research pointed one way, so the whole identity works like a quiet room in an industry that never stops talking.
We designed and built the new blee.com in Webflow, replacing the old build with a site structured for search, AI answer engines, and pages the team ships without a developer. Organic search traffic more than tripled in the first seven weeks after launch, and total sessions grew 90%.
We rebuilt the brand identity end to end: logo, color system, typography, and an image and photography direction chosen to make a stressful category feel composed. The research pointed one way, so the whole identity works like a quiet room in an industry that never stops talking.
We designed and built the new blee.com in Webflow, replacing the old build with a site structured for search, AI answer engines, and pages the team ships without a developer. Organic search traffic more than tripled in the first seven weeks after launch, and total sessions grew 90%.
Blee went from a template site to a brand that lowers the temperature of its category. Organic search traffic tripled, sessions grew 90%, and direct traffic rose 54% as the new identity started to stick.
organic search traffic after launch
total session growth in seven weeks
more direct traffic after the rebrand
