Your buyers decide in committees. Your website talks to one person
We're a B2B Webflow agency, the "for B2B SaaS" in our own tagline made concrete: sites designed for the whole buying committee, built in Webflow so marketing ships without a dev queue, and measured on pipeline rather than traffic.
B2B teams that trust us
B2B websites fail quietly, in the second reader's browser
It's rarely a traffic problem, and it's rarely a taste problem. B2B sites fail because they're written for one reader when every deal has five, and because they optimize for form-fills instead of the qualified conversation.
Four symptoms show up in almost every B2B site we audit.
The committee never sees the demo
Your champion loved the site. The VP skimmed it, the engineer went looking for docs, security looked for a trust page, and the deal cooled before the call.
Traffic without pipeline
The forms fire, the MQLs land, and sales quietly stops working them because none of them can buy.
The template sameness problem
Hero, three logos, feature grid, gradient. Your site is professionally indistinguishable from the four competitors in the same deal.
The site can't keep up with the motion
Every campaign page, case study, and pricing change waits on a developer, so marketing ships around the site instead of through it.
Why we understand B2B
B2B software is not a vertical we serve. It is the practice.
As a B2B Webflow agency, almost everything we have shipped in eight years is B2B software: 50+ clients, most of them B2B SaaS, from seed-stage teams to companies that have stayed with us for seven years. The pattern holds across stages and categories, which is exactly why it works.
- Gridwise: 24% conversion lift after the relaunch.
- Primer: $175M raised on the site we designed and built.
- Rillet: $100M raised.
- Timefold: $13M Series A.
- emerchantpay: a 7-year partnership and counting.
The pattern across all of them: a site the buying committee trusts and the marketing team can run.
What a B2B site actually needs
The services below are the ones B2B teams buy from us, in the order they usually need them.
B2B web design
The site itself: structured for the committee, written for the champion, honest enough to survive being forwarded. Our B2B web design work is where most engagements start.
UI/UX for the product
The trial or demo is where B2B deals are actually won, and UI/UX design is where sign-ups either activate or quietly leave.
A brand that reads established
Committee buyers discount brands that look younger than the contract value. B2B branding closes that gap.
Built in Webflow
Marketing ships pages, case studies, and campaigns without a dev queue. That's the point of building with a Webflow design agency.
Found in search, converted on arrival
The pipeline starts before the visit and ends after it. Webflow SEO puts you in the results and the AI answers your buyers read, and conversion rate optimization turns the traffic you already have into meetings that hold.
Results our clients reached
Real business milestones the teams we partnered with hit during the engagement. The work is ours; the wins are theirs.
$175M
Raised while scaling its global payment infrastructure platform.
$100M
Raised while scaling from 30 to 100 employees in under a year.
$13M
Raised while expanding into a category-leading AI planning platform.
$73M
Combined acquisition value across client exits.
8 years
One of our longest partnerships, spanning strategy, branding, and digital products.
24%
Increase in conversion rate following the website relaunch.
18%
Reduction in bounce rate one month after launch.
B2B work, with the outcomes attached
The results a B2B site gets judged on are unforgiving: funding raised on the strength of the story it tells, conversion that moves after a relaunch, partnerships that hold for years because the site keeps earning its place in the motion.
The work below shows what that looks like across stages, from seed to category leaders.
- $70M Series B funding closed (led by Sequoia) after launch
- 78% More time spent on product pages
- 44% Increase in engagement after removing hesitation in early flows
- 52% Increase in user engagement after introducing interactive product demos that explain complex payment flows in seconds
- 67% Lift in conversion rates following a SaaS website redesign in Webflow with a clear narrative and conversion-first structure
- 100% Custom design system built in Webflow, giving Primer full control to launch pages faster and scale without developer bottlenecks
- 3.2x Increase in engagement with enterprise-focused pages within the first three months.
- 47% Faster lead conversion rate compared to the previous website, driven by improved targeting.
- 100% Alignment with Flowcase’s new enterprise-focused business strategy, ensuring consistent messaging and visuals across all touchpoints.
Why a B2B specialist, not a generalist
Most B2B teams weigh four options: a specialist like us, a generalist agency, a freelancer, or doing it in-house. Not every row goes our way, and a table where they all did would be marketing, not proof.
65 awards and recognitions
Industries
we go deep in
We specialize where design and growth decisions carry the most weight.
FAQ
Real questions B2B teams search, with direct answers.
How do you design a B2B website?
Design it for the committee, not the visitor. Map who reads the site in a typical deal (the champion, their boss, an engineer, security, finance) and give each one a page that does its job: a homepage that earns the forward, proof pages that survive scrutiny, docs and trust content where the technical readers look for them. Then keep every page to one job. B2B sites fail when a single page tries to convince five people at once, and it convinces none of them.
How do you convert B2B website traffic into qualified leads?
Qualify before you capture. Most B2B sites maximize form-fills and drown sales in leads that can't buy. The fix is offer design and routing: give high-intent visitors a fast path to a real conversation, give researchers something worth their email that also reveals intent, and make the forms ask the one or two questions that separate a buyer from a browser. Fewer leads, better meetings, and a sales team that trusts the source again.
How do you improve B2B website conversion rates?
Diagnose before you redesign. Watch where visitors stall (usually the pricing page, the demo form, and the moment the site asks for commitment before it has earned trust), form a hypothesis per page, and test changes one at a time so you know what moved the number. Most B2B conversion problems are proof problems and friction problems, not design problems, which is why a rebuild often fixes nothing that testing wouldn't have found first.
How do you choose a website redesign agency for a B2B company?
Ask three things. Can they show B2B outcomes, not just B2B screenshots: conversion figures, funding raised, partnerships measured in years? Do they implement their own recommendations, or does the work land in your dev queue? And who runs the site after launch: your team, trained, or theirs, on a retainer? An agency that answers all three with specifics is a partner. One that answers with a process diagram is a PDF factory.
Is Webflow good for B2B websites?
Yes, and for a reason specific to how B2B marketing works: the motion never stops. Campaign pages, case studies, comparison pages, and pricing updates ship weekly, and Webflow lets the marketing team ship them without a developer, which is the difference between a site that supports the pipeline and one that lags it. The technical foundation (fast hosting, editable metadata, structured CMS) is solid, and integrations cover the standard B2B stack. What Webflow is not for is the product itself; it runs the marketing site, not the application.
Why work with a B2B Webflow agency instead of a generalist?
Because the two halves of the job are usually split across vendors, and the split is where quality dies. A generalist design agency understands brands but hands you a Figma file someone else has to build. A Webflow shop builds fast but designs for a consumer instinct your buying committee doesn't share. A B2B Webflow agency holds both: the site is designed for how B2B companies actually buy and built natively in the platform your team will run it on. We've shipped that combination for 50+ clients, most of them B2B software.