verified Clutch rating
CMS collections the team runs
launch despite added scope
Capline looked like every other Amazon agency. Under its old Lighthouse name, nothing showed that it decides advertising, pricing, and inventory together against each product's real economics, so a brand comparing vendors had no reason to see the difference before the first call.
Then came the deadline. The company had committed to launching as Capline with a new name and no identity, no site, no copy, and no video behind it. Everything had to be built from scratch, in one window, and read as one company on day one.
One decision drove the rest: make the line the brand. Capline's whole promise is a straight line from a decision to profit, so we wrote it as the headline, "Draw a straight line from decisions to profit," and then drew it into everything else: the graphic system, the charts, the motion.
Where the category sells dashboards and ad metrics, we put the operators behind the models up front: senior people accountable for the numbers, backed by technology that explains every call. We wrote every page in that voice, built the site in Webflow, and produced the launch video, so Capline showed up on launch day as one thing.
Capline arrived with its name, and we built the brand identity around it: the positioning line, the messaging, the color and type system, the motion language, and full brand guidelines in Figma. We also produced the launch video with sound design, then kept shipping after launch with meeting backgrounds and LinkedIn banners so the brand holds everywhere the team shows up.
We wrote and designed the site page by page, from the homepage and six service pages to technology and about, then built it in Webflow with custom animations throughout. Under it sit 12 CMS collections, so new case studies, posts, services, and team members slot into the same system instead of needing a rebuild.
Capline arrived with its name, and we built the brand identity around it: the positioning line, the messaging, the color and type system, the motion language, and full brand guidelines in Figma. We also produced the launch video with sound design, then kept shipping after launch with meeting backgrounds and LinkedIn banners so the brand holds everywhere the team shows up.
We wrote and designed the site page by page, from the homepage and six service pages to technology and about, then built it in Webflow with custom animations throughout. Under it sit 12 CMS collections, so new case studies, posts, services, and team members slot into the same system instead of needing a rebuild.
Capline launched on time, with brand, copy, site, and launch video shipped in one window despite added scope. The client rated the work 5.0 on Clutch, and the 12-collection Webflow build lets the site grow without a rebuild.
verified Clutch rating
CMS collections the team runs
launch despite added scope
