engagement on enterprise pages in the first three months
faster lead conversion than the previous site
months from kickoff to launch
Flowcase sells to enterprises, and its site still looked like the early-stage startup it had outgrown. Procurement teams at global consultancies evaluate vendors on polish and trust signals long before a demo, and the old digital presence failed that first screening.
The rebrand raised the stakes. A new name with an old-looking site reads as a coat of paint, and Flowcase needed the market to read it as the enterprise platform it had become.
One decision drove the rest: design for the person who signs, not the person who browses. Every layout, page structure, and visual choice was tested against what an enterprise decision-maker expects from a vendor touching their people data.
To keep it scalable, the site was built on a full design system: components, typography, and reusable UI elements implemented directly in Webflow, so the Flowcase team expands the site without a developer and without drift.
We designed the enterprise-grade site and built it in Webflow on a full design system, giving Flowcase structured pages, consistent components, and a CMS its team runs without developer help. Enterprise-page engagement rose 3.2x in the first three months and lead conversion came in 47% faster than on the previous site.
We designed the enterprise-grade site and built it in Webflow on a full design system, giving Flowcase structured pages, consistent components, and a CMS its team runs without developer help. Enterprise-page engagement rose 3.2x in the first three months and lead conversion came in 47% faster than on the previous site.
Two months after kickoff, Flowcase launched with a site that matched its new name. Enterprise-page engagement tripled, leads converted 47% faster, and the site still runs on our Webflow build with a design system the team extends on its own.
engagement on enterprise pages in the first three months
faster lead conversion than the previous site
months from kickoff to launch
“Their fusion of creativity, strategy, and responsiveness made them a standout partner for this critical project. They went above and beyond by creating animations and illustrations for every page and even recreating all the application screens from scratch since we didn't have design files.”
