62%
more sign-ups after launch
49%
longer average sessions
54%
more return visits in the first 30 days
GoAudience had a product more sophisticated than anything its website said about it. The site failed the personas it was meant to convert, read as less credible than the technology behind it, and leaked sign-ups at the moment the company needed every one.
The core differentiator, real customer spend data, was the hardest thing to explain, and the old site did not even try.
One decision drove the rest: make the data story land in the first scroll. Discovery and a UX audit showed visitors never grasped what made GoAudience different, so the entire narrative was rebuilt around it: what the data is, why it matters, and what a marketer does with it.
From there, every section was mapped to the buyer: benefit-led content, visual explanations, and trust built scroll by scroll, aligned to the exact personas GoAudience sells to.
We designed a conversion-focused site that walks a marketer from the data story to sign-up, with a fast, flexible CMS setup and animation used only where it carries a message. After launch, sign-ups rose 62%, sessions ran 49% longer, and return visits grew 54% in the first month.
We designed a conversion-focused site that walks a marketer from the data story to sign-up, with a fast, flexible CMS setup and animation used only where it carries a message. After launch, sign-ups rose 62%, sessions ran 49% longer, and return visits grew 54% in the first month.
GoAudience relaunched with a site that finally matched the product. Sign-ups rose 62%, visitors stayed longer and came back more, and GoAudience still builds on the design language we created, even after later updates to its site.
62%
more sign-ups after launch
49%
longer average sessions
54%
more return visits in the first 30 days
“The quality of the work is amazing, you made it feel like an easy project. You don't take what we say for granted; you add your point of view, and you were right. Everyone who sees the website says wow, it's a complete shift of our brand and identity.”
