total funding crossed within 11 weeks of launch
traffic in the two months after launch
pages designed and shipped, up from 5
Rillet was heading into the biggest three months of its life with a five-page site that explained almost none of it. The design was dated, the structure was thin, and a product replacing legacy ERPs had no room to make its case to the finance leaders evaluating it.
The company was about to be looked at very hard, by customers, by press, and by investors, and the site was the weakest thing those people would see.
One decision drove the rest: build the site for the attention Rillet was about to get. We restructured it from five pages to more than thirty at launch, giving every product area, workflow, and proof point its own place instead of cramming the story into a homepage.
Underneath it, we built a repeatable framework for product storytelling, so each new feature and use case slots into an established pattern. That is how the site kept growing past fifty pages after launch without losing its shape.
We redesigned rillet.com and rebuilt it in Webflow, moving the old Webflow build onto a structure made to scale and shipping more than thirty pages on launch day. Traffic tripled in the two months that followed, and the ongoing engagement has since pushed the site past fifty pages.
We redesigned rillet.com and rebuilt it in Webflow, moving the old Webflow build onto a structure made to scale and shipping more than thirty pages on launch day. Traffic tripled in the two months that followed, and the ongoing engagement has since pushed the site past fifty pages.
An ERP is abstract, so every product page follows the same pattern: what the workflow is, what Rillet automates in it, and what the finance team gets back. One framework, repeated across the whole platform, so a CFO evaluating Rillet always knows where to look.
The site went live on May 23. Sequoia's Series A news landed five days later, the a16z and ICONIQ Series B followed within eleven weeks, and the site tripled its traffic while carrying both announcements. A year on, direct traffic has doubled again as the brand keeps compounding.
total funding crossed within 11 weeks of launch
traffic in the two months after launch
pages designed and shipped, up from 5
“The team is hyper-responsive and always on time. Website is beautiful; assets created have been utilized across social and out of office campaigns.”
