seed announced the month the new site launched
more sessions in the two months after launch
longer average session time after the relaunch
Siena was growing fast on a single-page site that had no room for the story. One page had to carry the product, the proof, and a category the market was still learning to name, and it could not hold any of it.
The company was weeks from announcing its seed round, which meant investors, press, and prospects were all about to look at once. A one-pager was not the thing they should find.
One decision drove the rest: give Siena's story the space it never had. We designed a full site around how an ecommerce operator actually evaluates AI support: what it does, what it resolves, and what brands like theirs achieved with it, each with a page of its own.
Then we made it move. Micro animations and interaction carry the demo feel, so a product that promises human warmth in AI does not sit on a static page.
We designed the full site and built it in Webflow, replacing the single-pager with a structure that gives the product, use cases, and customer stories their own pages. Sessions grew 37% and average time per session rose 27% in the two months after launch, through a holiday window when B2B traffic usually dips.
We designed the full site and built it in Webflow, replacing the single-pager with a structure that gives the product, use cases, and customer stories their own pages. Sessions grew 37% and average time per session rose 27% in the two months after launch, through a holiday window when B2B traffic usually dips.
Siena went into its seed announcement with a site that could carry the attention. Sessions grew 37%, visitors stayed 27% longer, and the referral traffic from funding coverage landed on pages built to convert it
seed announced the month the new site launched
more sessions in the two months after launch
longer average session time after the relaunch
