Redefining Rillet’s digital presence to match Series A momentum
How we made it happen
Industry
Location
New York, US
Company size
50-100
Results
- $70M Series B funding closed (led by Sequoia) after launch
- 60% More time spent on product pages
- 45% Boost in user engagement post-launch
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Initial brief
- Challenge
Rillet had a powerful product—but their website wasn’t pulling its weight. The design felt outdated, the structure was thin (just 4–5 pages), and it failed to clearly explain the product or drive conversions. As the company scaled, their online presence didn’t reflect their growth—or inspire trust from users. - Approach
We kicked things off with research and competitor analysis, diving deep into Rillet’s personas and positioning. From there, we collaborated closely with their team through Slack and regular calls, ensuring every design decision aligned with their evolving story and product. Our focus: turn complexity into clarity and create a system they could scale with confidence.
Website design
We completely restructured the site—from 5 pages to 30+—bringing clarity to their offering through clean UX and strong narrative.
A unified system for clear product storytelling
We created a consistent framework for showcasing Rillet’s product across the entire website—making complex features easy to grasp and guiding users with just the right amount of detail at every step.
Results
- $70M Series B funding closed (led by Sequoia) after launch
- 60% More time spent on product pages
- 45% Boost in user engagement post-launch
