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Sylvan Health

What we did
UI/UX design
Industries
Healthcare
Customer Experience
Location
Nashville, US
Growth stage
Series A

Results

3x

Improvement in goal completion rates during testing

62%

Task success rate in usability tests for first-time users

40%

Increase in onboarding speed compared to baseline flows

Approach

We began with a deep dive into the competitive landscape—analyzing top health and wellness apps, mapping user journeys, and identifying patterns that worked (and failed). Together with Sylvan’s team, we aligned on a structure that prioritized ease of use, clear health guidance, and emotional connection. Every feature was pressure-tested through patient-first thinking and an iterative design process.

Challenge

Sylvan Health set out to transform how patients access personalized nutrition care. They needed a product that could support complex functionality—appointment scheduling, food tracking, tailored recipes, health goals, and more—while still feeling intuitive and emotionally supportive. The challenge: make something clinically credible without sacrificing simplicity or user trust.

3x

Improvement in goal completion rates during testing

62%

Task success rate in usability tests for first-time users

40%

Increase in onboarding speed compared to baseline flows