Brand
We built the identity from zero: logo, color system, typography, iconography, and motion guidelines, designed to carry Zipchat across every touchpoint from the website to the product itself. That identity is still the face of Zipchat today.
Zipchat
What we did
Industries
Location
New York, US
Growth stage
Zipchat is an AI sales and support agent for ecommerce, resolving up to 97% of customer conversations for stores like Tropicfeel and Burger Motorsport. In 2024 they came to StanVision with a strong product and no brand to sell it with. Four months later they launched with both.
Results
83%
more product sign-ups after launch
44%
longer time on site
4
months from blank slate to brand and live site
Challenge
Zipchat had a product that sold and nothing to sell it with: no identity, no visual language, no site built to convert the ecommerce operators evaluating it. In a category filling up with AI chatbots, an unbranded product reads as one of the crowd no matter how well it performs.
The slate was completely blank, which was the opportunity. Everything the market would see of Zipchat was still ours to define.
Approach
One decision drove the rest: start from the brand, not the homepage. The identity came first, built to make an AI product feel sharp and approachable at the same time, and every page, visual, and interaction derived from it.
Then the site got one job: convert an ecommerce operator fast. Merchants evaluate tools between a hundred other tasks, so every section moves them from what Zipchat does to what it earns them without a wasted scroll.
Brand
We built the identity from zero: logo, color system, typography, iconography, and motion guidelines, designed to carry Zipchat across every touchpoint from the website to the product itself. That identity is still the face of Zipchat today.
Website
We designed the site around the merchant's decision path and built it in Webflow: value first, use cases and social proof next, sign-up never more than a moment away. Product sign-ups rose 83% and time on site grew 44% after launch.
Website
We designed the site around the merchant's decision path and built it in Webflow: value first, use cases and social proof next, sign-up never more than a moment away. Product sign-ups rose 83% and time on site grew 44% after launch.
Results
Zipchat launched in September 2024 with a brand built from nothing and a site built to sell it. Sign-ups rose 83%, visitors stayed 44% longer, and the identity we created is still what the market sees when it looks at Zipchat.
83%
more product sign-ups after launch
44%
longer time on site
4
months from blank slate to brand and live site
“They truly took the time to understand our goals and vision, even when we weren't entirely sure ourselves! Their guidance helped shape our ideas into something tangible, and their expertise made the entire process smooth and collaborative.”
