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Stan Kirilov

Experience Director

Stan has led design for over 20 years, first as a hands-on designer, now as Experience Director at StanVision. He works with SaaS and fintech companies, from first-time founders to global brands, on products and websites built to convert, not just to look good.

He serves on the Awwwards jury and still reviews every project that ships. His standard is simple: if a design doesn't perform, it isn't finished.

More from the author

Web design
UI/UX Design

UI card design: examples, best practices and common patterns

Most teams use cards everywhere. The best teams know when not to.

UI/UX Design
AI design

UX/UI trends shaping digital products in 2026

The tools changed first. Then the workflows. Now the actual definition of a designed interface is shifting under our feet.

Web design
UI/UX Design

The UX design process explained: from research to testing

The UX design process isn’t a creative ritual. It’s a structured way to design digital products without wasting time and money.

Web design
UI/UX Design

UI vs UX: key differences, examples, and why both matter

UX (user experience) is how a product works for users; UI (user interface) is how it looks and signals what to do.

Web design

10 common UX mistakes that frustrate users (and how to fix them)

These aren’t abstract UX theories — they’re real bad UX examples we keep finding in SaaS audits.

UI/UX Design
SaaS
Web design

Top 10 SaaS design agencies for product and website design in 2026

Ten SaaS design agencies worth your money in 2026, compared honestly by an agency on the list. Fit beats fame; here's who fits what.

SaaS
Web design

Best SaaS website design examples in 2026 (and what actually makes them convert)

Most SaaS websites are beautiful and convert terribly. I review 24 that don't, and show the framework we use to fix the ones that do.

Webflow
Web design

Top 20 Webflow Design Agencies in 2026 (Ranked & Reviewed)

Most "best Webflow agency" lists are paid placements. This one isn't, and yes, I put us first. Here are the criteria. Judge for yourself.

Webflow
Web design

What is Webflow? Why fast-growing SaaS teams are switching to it

Most Webflow articles start with the same bland definition: “It’s a no-code website builder.”
True, but irrelevant. The real reason fast-growing SaaS teams switch to Webflow is simple — speed.

Fintech UX
UI/UX Design

Fintech UX in 2026: what users expect from modern financial products

Fintech users in 2026 expect clarity, personalization, and trust. They don't care about features; they care about how confident they feel when making financial decisions. The winning products simplify complexity, explain actions, and guide users with transparency.

Fintech UX
UI/UX Design
Web design

7 Essential elements of effective fintech web design you can’t ignore

Fintech buyers decide whether to trust you before they ever sign up. The 7 website elements that make trust visible, shown through real client work.

Webflow
Web design

The best Webflow templates in 2026 (tested by a Webflow agency)

The marketplace has 7,000 Webflow templates. Nineteen survived our agency review. What passed, by category, with honest verdicts and real prices.

UI/UX Design

Digital product design trends for 2025

Fintech UX
UI/UX Design

UX design for fintech: the rise and best practices for financial services

Money makes every design decision heavier. The fintech UX practices that survive contact with real users, real regulators, and real balances.

Webflow

Webflow vs custom development: Pros and cons

We build on Webflow for a living. Here's the honest case for it, the honest case against it, and the projects we still send to custom code.