Stan Kirilov

Founder & Experience Director

Stan has led design for over 20 years, first as a hands-on designer, now as Founder & Experience Director at StanVision. He works with SaaS and fintech companies, from first-time founders to global brands, on products and websites built to convert, not just to look good.

He serves on the Awwwards jury and still reviews every project that ships. His standard is simple: if a design doesn't perform, it isn't finished.

Stan Kirilov, Founder & Experience Director at StanVision

More from the author

Web design
UI/UX Design

UI vs UX: key differences, examples, and why both matter

Everyone uses UI and UX interchangeably. They're different jobs, they fail differently, and knowing which one is broken saves you a redesign.

UI/UX Design
Fintech UX

What is a product design specification? And how to write one

Most specs die the week after kickoff. A product design specification only works if it's written to be used, not filed.

Webflow

How to add Google Analytics to Webflow (and know it's actually tracking)

Installing GA4 on Webflow takes two minutes. Trusting the numbers it shows you is the part everyone skips.

Branding
Web design

Why purple keeps winning in UI and web design

Purple went from royal rarity to the default color of tech in about a decade. Here's why it works on screens, and when it's a cliché.

Fintech UX
UI/UX Design

Fintech UX in 2026: what users expect from modern financial products

Fintech users in 2026 expect clarity, personalization, and trust. They don't care about features; they care about how confident they feel when making financial decisions. The winning products simplify complexity, explain actions, and guide users with transparency.

Fintech UX
UI/UX Design
Web design

7 Essential elements of effective fintech web design you can’t ignore

Fintech buyers decide whether to trust you before they ever sign up. The 7 website elements that make trust visible, shown through real client work.

UI card design examples showing different card component patterns
Web design
UI/UX Design

UI card design: examples, best practices and common patterns

Most teams use cards everywhere. The best teams know when not to.

Fintech UX
UI/UX Design

UX design for fintech: the rise and best practices for financial services

Money makes every design decision heavier. The fintech UX practices that survive contact with real users, real regulators, and real balances.

UI/UX Design
AI design

UX/UI trends shaping digital products in 2026

The tools changed first. Then the workflows. Now the actual definition of a designed interface is shifting under our feet.

Webflow

Webflow vs custom development: Pros and cons

We build on Webflow for a living. Here's the honest case for it, the honest case against it, and the projects we still send to custom code.

SaaS
Web design

Best SaaS website design examples in 2026 (and what actually makes them convert)

Most SaaS websites are beautiful and convert terribly. I review 24 that don't, and show the framework we use to fix the ones that do.

UI/UX Design
SaaS
Web design

Top 10 SaaS design agencies for product and website design in 2026

Ten SaaS design agencies worth your money in 2026, compared honestly by an agency on the list. Fit beats fame; here's who fits what.

Web design

10 common UX mistakes that frustrate users (and how to fix them)

Most UX advice is theory. This is the list of what actually breaks in real products: where users hesitate, stall, and quietly leave.

Webflow
Web design

What is Webflow? Why fast-growing SaaS teams are switching to it

Most Webflow articles start with the same bland definition: “It’s a no-code website builder.”
True, but irrelevant. The real reason fast-growing SaaS teams switch to Webflow is simple: speed.

UI/UX Design

Digital product design trends for 2025

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