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Stan Kirilov

Experience Director

Stan has led design for over 20 years, first as a hands-on designer, now as Experience Director at StanVision. He works with SaaS and fintech companies, from first-time founders to global brands, on products and websites built to convert, not just to look good.

He serves on the Awwwards jury and still reviews every project that ships. His standard is simple: if a design doesn't perform, it isn't finished.

More from the author

Branding
Web design

Branding in Web Design: How to Craft Your Digital Identity

In today's digital era, establishing a robust brand identity across online platforms is essential for boosting recognition and trust. The connection between branding and web design emphasises their key role in shaping how users perceive a brand and improving engagement. Key elements such as defining brand identity and optimizing digital branding play a crucial part in building a unified and lasting online presence.

Web design

How to Choose a Web Design Agency in 9 Steps

For enterprises venturing into the digital realm, establishing an impactful online presence is pivotal. This article serves as a strategic roadmap, delineating a meticulous nine-step guide for the discerning selection of a web design agency. In the contemporary landscape dominated by myriad options, the significance of a visually compelling and seamlessly functional website cannot be overstated. From the nuanced process of defining business objectives to the astute examination of agency portfolios and methodologies, this comprehensive guide is designed to empower businesses in making informed decisions that align with their digital ambitions.

UI/UX Design

Mastering the Product Design Process: Best Practices

After our fair share of product design experience, we take a peek into the strategies, techniques, and insider know-how that have set the foundation for all professional to turn into master product designers in the industry. We are aiming at a deep dive into ideation, iteration, and implementation and weaving them together with user-centered product design principles, seamless technological integration, and a focus on aligning with business goals.

UI/UX Design

Key UX Mapping Methods for Effective Design Strategy

It is often hard to understand human behavior without first outlining it in a visual way and carefully examining it afterwards. This is where UX mapping techniques come in handy.

UI/UX Design

What Is a product design specification? And how to write it

The product design specification (PDS) helps you develop a framework that will streamline your product development process and ensure customer satisfaction. Writing one requires careful planning, collaboration, and attention to detail.

UI/UX Design

The Ultimate Guide to Product Design Principles

Living in the constantly changing digital world around us, design becomes a major factor in our decision-making process. The way we as users interact with a product sets up a path for our overall experience and satisfaction with a product. Staying flexible and adaptive to both is key to successful product and UX design teams.

UI/UX Design

Product Design vs UX Design — Similarities, Differences and Everything in Between

Job titles in the digital workspace often cause confusion and multiple “trips” to Google’s search bar. To put Product Design vs UX Design might seem like a lost cause to some because of their multiple similarities. Both areas offer a great amount of knowledge and expert know-how in any type of product or service development.

SaaS

The 5 most common challenges every startup faces in its first year

In this article, we have gathered five of the most common challenges freshly born startups face in their first year of being “afloat”. If you’re an entrepreneur who is on the verge of starting a new business then this one's for you!

SaaS

How to Build SaaS Products Successfully from The Ground Up

In this article we've listed some of the key steps which SaaS developers need to follow in order to build a successful SaaS product

UI/UX Design

5 Reasons to do a UX Audit

Getting to the mindset that you need a redesign might be hard but is most certainly a necessary step you need to take before applying changes to the visual design of your app.

UI/UX Design
Web design
Fintech UX

Choosing a Digital Product Agency over a Freelance Designer

This article is about the advantages of choosing a digital product agency instead of hiring a freelance product designer.

UI/UX Design

Our top 10 UX design trends for 2022

Our team of UX design experts has seen it all when it comes to what's new in the field and that's why we decided to select our top 10 user experience design trends for 2022!

UI/UX Design

The role of Quality Assurance in User Experience Design

This article is about Quality Assurance and its role in User Experience Design. Furthermore, we've covered some of the important requirements our Quality Assurance Specialist has to take into account to ensure a high-quality UI/UX design.

Webflow

The most useful speed optimisation tactics for Webflow websites

Speed is the first thing your users will notice when visiting your website. It’s part of the entire experience and that’s why it matters the most. We've colected some tips and tricks based on our own experience with Webflow to help you build faster loading websites.

Webflow

Webflow vs WordPress: 5 Reasons Why Our Agency Switched for Better UX & SEO

After successfully transitioning our company website from WordPress to Webflow, we decided to summarize some of the key differences between the two website builders.