Your product isn't showing up in AI answers. That's an answer engine optimization problem
We're an answer engine optimization (AEO) agency for B2B and SaaS companies. We make your site the source ChatGPT, Perplexity, and Google's AI Overviews quote when your buyers ask, not the blue link they scroll past.
Teams that trust us
Search changed. Your buyers stopped clicking
Your buyers used to Google a problem, scan ten links, and click yours. Now they ask ChatGPT or read Google's AI Overview and never reach the links at all.
If the answer engine doesn't name you, you're not in the running, and you can't even see that you're losing. This is rarely a content-volume problem. Most B2B sites publish plenty. It's that the content isn't built for a machine to read, trust, and quote.
Invisible in AI answers
Buyers ask ChatGPT or Perplexity about your category and your competitors get named. You don't.
Ranking for links nobody clicks
You hold page-one positions, but the AI Overview answers the question above your result, so the traffic never arrives.
Content a machine can't parse
Your pages read fine to a person and badly to a crawler: no direct answers, no defined terms, no structure an engine can lift.
No read on your AI visibility
You don't know whether ChatGPT recommends you, mentions you, or has never heard of you, and you have no way to track it.
What an answer engine optimization agency actually does
Answer engine optimization (AEO) is the practice of structuring your site so AI answer engines (ChatGPT, Perplexity, Google AI Overviews) cite it as a source. As a B2B and SaaS SEO and AEO agency, we run the whole program end to end. We make your content the thing a model reaches for, then prove it moved. SEO gets you ranked.
AEO gets you quoted. We do both, because the same foundations feed each. It all sits on a solid B2B web design base.
AI visibility audit
We test what ChatGPT, Perplexity, and AI Overviews say about your category today, and where you're missing from the answer.
Entity and schema markup
We mark up your pages so engines know what your product is, who you serve, and why to trust you (Organization, Service, FAQPage, and more).
Answer-first content structuring
We rewrite key pages to lead with the direct answer engines lift, then expand, so your copy gets quoted instead of buried.
Question and FAQ coverage
We map the real questions your buyers ask AI and build pages that answer them in full, the exact format answer engines pull from.
Comparison and "vs" content
We build the head-to-head pages buyers search ("X vs Y"), because comparison tables get cited disproportionately often.
Generative engine optimization (GEO)
We tune for the generative engines specifically (ChatGPT, Gemini, Perplexity), where the citation rules differ from classic search.
Technical crawlability
We make sure engines can reach and read your content: clean markup, fast pages, nothing walling the crawler off from the answer. Usually built in Webflow.
B2B and SaaS SEO
We keep the classic search signals strong (rankings, links, site health), because answer engines still lean on traditional SEO to decide who to trust.
AI visibility tracking
We monitor whether you're getting mentioned and cited over time, so AEO becomes a number you can report, not a hope.
AEO vs SEO vs GEO: what's the difference?
Short version: SEO gets your page ranked in the list of links. AEO gets your page cited as the answer above the links. GEO is AEO aimed specifically at generative engines like ChatGPT and Gemini. They overlap, and a B2B company needs all three. Here is how they split.
How we get you cited in AI answers
AEO isn't a one-time fix. It's a build. Here is the path from invisible to quoted, usually inside a 10 to 12 week engagement.
Results our clients reached
Real business milestones the teams we partnered with hit during the engagement. The work is ours; the wins are theirs.
$175M
Raised while scaling its global payment infrastructure platform.
$100M
Raised while scaling from 30 to 100 employees in under a year.
$13M
Raised while expanding into a category-leading AI planning platform.
$73M
Combined acquisition value across client exits.
8 years
One of our longest partnerships, spanning strategy, branding, and digital products.
24%
Increase in conversion rate following the website relaunch.
18%
Reduction in bounce rate one month after launch.
Proof we build sites that get found
AEO is new, but the discipline under it isn't: structure a site so the right audience finds it and acts. We've done that across B2B and SaaS for years.
The work below shows sites rebuilt to rank, convert, and read as the authority in their space, the same foundation AEO is built on.
- 52% Increase in user engagement after introducing interactive product demos that explain complex payment flows in seconds
- 67% Lift in conversion rates following a SaaS website redesign in Webflow with a clear narrative and conversion-first structure
- 100% Custom design system built in Webflow, giving Primer full control to launch pages faster and scale without developer bottlenecks
- $70M Series B funding closed (led by Sequoia) after launch
- 78% More time spent on product pages
- 44% Increase in engagement after removing hesitation in early flows
- 59%Better first-time understanding of biometric payments
- 42%Increase in merchant inquiries post-launch
- 100%Scalable design system in active use across brand, product, and Webflow
Four ways to get this done. The honest version
Most teams weighing this work are choosing between four options: a specialized partner like us, a typical agency, a freelancer, or a new in-house hire.
Here's where each one actually wins, including the rows where we don't.
65 awards and recognitions
Industries
we go deep in
We specialize where design and growth decisions carry the most weight.
Frequently asked questions
AEO questions B2B and SaaS teams ask us.
What is answer engine optimization (AEO)?
Answer engine optimization (AEO) is the practice of structuring a website so AI answer engines, like ChatGPT, Perplexity, and Google's AI Overviews, cite it as a source. Where SEO aims to rank your page in a list of links, AEO aims to get your content quoted in the answer itself. It relies on direct answers, defined entities, structured data, and content a model can read and trust.
Does AEO replace SEO?
No. AEO and SEO work together. Answer engines still lean on classic ranking signals (links, site health, authority) to decide which sources to trust, so strong SEO feeds AEO. What changed is that ranking is no longer the finish line: buyers increasingly read the AI answer and never click, so you need to be in that answer, not just near it.
Is AEO the same as generative engine optimization (GEO)?
They're close. AEO covers being cited across all answer engines, including Google's AI Overviews. GEO (generative engine optimization) is the slice aimed specifically at generative chat engines like ChatGPT, Gemini, and Perplexity. The tactics overlap heavily; the difference is which surfaces you're optimizing for. We run them as one program.
What is AEO for B2B software companies?
For a B2B or SaaS company, AEO means making your product the one an AI engine names when a buyer asks it to compare options, define a category, or recommend a tool. That's where a lot of B2B research now starts. It calls for direct product definitions, honest comparison content, and proof an engine can attribute to you, not just marketing copy.
How does answer engine optimization work?
Answer engines read the web, decide which sources are trustworthy and relevant, and assemble an answer that cites a few of them. AEO works by making your pages easy for that process to use: lead with the direct answer, define your terms, mark up the page with structured data, cover the real questions buyers ask, and keep the technical foundations clean. Do that consistently and the engine starts reaching for you.
Is AEO worth it for a B2B company?
If your buyers research in ChatGPT, Perplexity, or Google's AI answers, yes, because that's where the decision now starts and a competitor is currently filling the gap. As of 2026, AEO difficulty is still low: the category is young, so the cost to become a cited source is far lower today than it will be once everyone is doing it.
How do you measure AEO?
We measure it by citations and mentions: whether ChatGPT, Perplexity, and AI Overviews name you when buyers ask about your category, and whether that's trending up. We benchmark it before we start and track it month over month, so AEO becomes a reportable number, not a guess. Traditional SEO metrics (rankings, organic traffic) run alongside as the foundation.
Do you do SEO, or only AEO?
Both. We're a B2B and SaaS SEO agency as well as an AEO agency, and the two share a foundation: the same site health, content structure, and authority signals that rank you in search also make answer engines trust you. We run SEO and AEO as one program, not two invoices.