Streamlining payments for scale and reimagining Primer’s digital web experience
Results
- 52% Increase in user engagement after introducing interactive product demos that explain complex payment flows in seconds
- 67% Lift in conversion rates following a SaaS website redesign in Webflow with a clear narrative and conversion-first structure
- 100% Custom design system built in Webflow, giving Primer full control to launch pages faster and scale without developer bottlenecks
Initial brief
- Challenge
Primer was scaling fast, but their website wasn’t — every update required developers, slowing down campaigns, messaging tests, and even small content changes. Without a design system, consistency across the site depended on who touched it last, and deep integrations made a simple UI tweak risky, especially for a payments platform. The bottleneck wasn’t design — it was speed and ownership. Primer needed a modular SaaS website redesign in Webflow that gave the marketing team control, let them experiment with narrative, and explained a complex fintech product in seconds without engineering. - Approach
We reshaped the story by aligning narrative and positioning with what matters most for a payments platform: scale and clarity. Then we built a custom design system directly in Webflow — modular components, reusable layouts, and patterns made for rapid iteration without breaking core flows. Interactive demos replaced static visuals so users could understand complex payment journeys in seconds, and the internal team gained a scalable Webflow system to launch pages faster, test ideas, and grow without developer bottlenecks. The result: a fintech web design that works like the product — built for scale.
Website transformation
We rebuilt Primer’s website into a modular UX system designed for scale — clear narrative, conversion-first layouts, and a structure built for rapid messaging tests. Instead of static visuals, interactive product demos walk users through complex payment flows in seconds, making the value of Primer instantly understandable.
Every component is reusable, letting the marketing team launch new pages without developer bottlenecks, while the interface strikes a balance between clean fintech aesthetics and the depth expected from a global payments platform. The result: a website that moves as fast as the product.
Product UX
We brought Primer’s product experience into the website with clear UI storytelling — real screens, structured journeys, and focused interface views that show how each step of the payment flow works. For a complex fintech product, this builds trust faster than marketing claims. Users don’t have to imagine the value — they can see it, interact with it visually, and understand how Primer solves real problems in seconds.
Design system + Webflow architecture
We built a modular design system directly in Webflow, with components, layouts, and content models designed around how Primer scales its product and marketing. Every element—spacing, typography, UI patterns, and interaction rules—is codified, giving the team a consistent visual language and a structure they can expand without developer support.
Under the hood, we optimized performance, accessibility, and CMS architecture, preserving complex integrations while reducing friction for future updates. The result is a Webflow foundation that works like a product system: governed, consistent, and built for rapid growth.
Results
- 52% Increase in user engagement after introducing interactive product demos that explain complex payment flows in seconds
- 67% Lift in conversion rates following a SaaS website redesign in Webflow with a clear narrative and conversion-first structure
- 100% Custom design system built in Webflow, giving Primer full control to launch pages faster and scale without developer bottlenecks
“StanVision quickly became an extension of our team — fast, flexible, and always bringing smart ideas to the table. They migrated our CMS, redesigned our platform, and delivered a website our team can now build on independently. What I value most is that they don’t just follow requests; they challenge us in a healthy way to get to a better result. Great culture fit, clear communication, and consistently on time.”
