52% boost in conversion rates following the website redesign.
Results
- 53% Increase in user engagement due to interactive product animations.
- 52% Boost in conversion rates following the website redesign.
- 100% Custom design system implementation, ensuring consistent branding.
Initial brief
- Challenge
Primer’s existing website was difficult to maintain, requiring developers for even minor updates—a bottleneck for a fast-growing company.They lacked a design system, making consistency a challenge, and their numerous system integrations complicated any updates. They needed a website that was flexible, scalable, and user-friendly for their team to manage. - Approach
We kicked off with a full strategy phase, diving deep into Primer’s goals and audience. We explored multiple design concepts to find the perfect fit, ensuring the website reflected their innovative fintech solutions.A custom design system was developed from scratch, tailored to support easy scalability and consistent branding across the site. To showcase Primer’s product in action, we integrated engaging interface animations that brought their payment solutions to life.
Website design
We designed a sleek, modern website that reflects Primer's innovative fintech solutions while prioritizing both form and function.The design emphasizes clean aesthetics with intuitive navigation, making it easy for users to explore Primer’s offerings. By focusing on conversion optimization and user experience, we ensured the site not only looks great but drives results.Built with scalability in mind, the site allows for effortless content updates and expansion as Primer grows.
Interface and micro animations
To bring Primer's payment solutions to life, we integrated dynamic interface and micro animations that enhance the user experience. These animations guide users through complex fintech processes, making them easier to understand while adding a layer of visual engagement.From subtle hover effects to product feature demonstrations, every animation was crafted to improve usability and interaction, ultimately driving higher engagement and conversions.
Design system
We developed a robust design system from scratch, tailored to meet Primer’s unique needs. This system ensures visual and functional consistency across all digital touchpoints, making it easy for the team to maintain the website without developer support.The design system streamlines workflows, supports rapid scaling, and simplifies the process of adding new pages or updating existing elements—providing a solid foundation for Primer’s continued growth.
Results
- 53% Increase in user engagement due to interactive product animations.
- 52% Boost in conversion rates following the website redesign.
- 100% Custom design system implementation, ensuring consistent branding.
"StanVision helped us migrate our CMS, enhance UI/UX flexibility, and build digital campaigns. They quickly became an extension of our team, fitting perfectly into our ways of working while bringing fresh ideas and challenging us in a healthy way. Their communication was excellent, they delivered on time, and the results were exactly what we needed — a faster, more flexible website with self-serve capabilities for campaigns. Since our initial project, we’ve refined our processes together and delivered even bigger projects with meaningful impact."
