Moving off WordPress shouldn't cost the rankings you spent years earning
We run WordPress to Webflow migration for B2B SaaS teams, with the rankings, redirects, and content carried across intact. Webflow Premium Partner. Migration is what we do most, not a side service. You end up on a faster site your marketing team can edit without a developer, holding the same search traffic you walked in with. Often more.
B2B SaaS teams who moved to Webflow with us
Most migrations lose traffic in the first month.
A site doesn't drop in search because Webflow is worse than WordPress. It drops because the move skipped the unglamorous parts: the redirect map, the on-page SEO transfer, the QA before launch.
The new design gets all the attention and the ranking signals get rebuilt by hand, badly. Here is where it goes wrong.
The post-launch traffic cliff
Rankings hold for a week, then fall off. Almost always a redirect map that was rushed, partial, or never built. Google re-crawls, can't find the old pages, and drops them.
Redirects pointed at nothing
Temporary 302s instead of permanent 301s, redirect chains three hops deep, or every old URL dumped on the homepage. Google reads a homepage dump as a soft 404 and removes the pages from the index.
Content that arrives stripped
Posts, case studies, and resource pages get re-pasted by hand, and the meta titles, descriptions, and internal links that were doing the ranking get left behind in the old CMS.
A rebuild that forgets why you ranked
The new site looks sharp and ranks worse, because the H1s, schema, and page structure that earned the positions were never carried across.
What a WordPress to Webflow migration actually involves
A WordPress to Webflow migration is the work of rebuilding your site in Webflow and moving every page, post, and ranking signal across without losing search position.
Done right, traffic holds through launch and the site gets faster. We plan the SEO before we touch the design, because the order is what protects your rankings.
Pre-migration SEO baseline
We snapshot every ranking, top page, and traffic source in Google Search Console and Semrush before anything moves. That record is how we prove the migration held.
URL mapping and a 301 plan
Every old URL gets a single-hop 301 redirect to its exact match on the new site. No chains, no dead pages sent to the homepage.
Rebuild in Webflow
We rebuild the site as part of our Webflow design work, structured so your marketing team can update it without a developer.
Content and CMS migration
Posts, case studies, and resource libraries move into the Webflow CMS, Webflow's built-in content database, with their structure and SEO fields intact. Not hand-pasted.
On-page SEO transfer
Titles, meta descriptions, headings, schema, and internal links carry across page by page, because those signals are what earned the rankings in the first place.
Technical setup
Canonical tags, the XML sitemap, robots.txt, and Core Web Vitals handled before launch, not patched afterward.
Source-specific handling
WordPress, Framer, Contentful, and custom-coded sites each migrate differently. We handle the quirks of yours, including the parts that need Webflow development work to rebuild cleanly.
Staged launch and QA
We stage every redirect, test each one, validate the schema, and launch against a checked map. Then we inspect the changed URLs in Search Console the same day.
Post-launch monitoring and care
We watch rankings through the window where drops happen, and stay on for ongoing Webflow upkeep if you want it.
What changes when you moveto Webflow, by platform
The migration work depends on where you're coming from. WordPress carries the most SEO history to preserve. Framer is design-close but light on content management. Contentful is content-rich but headless, so the front end has to be rebuilt around it. Here's what each move involves.
How we run a migration
Six steps over 10 to 12 weeks. The SEO work starts in week one, not at the end.
Results our clients reached
Real business milestones the teams we partnered with hit during the engagement. The work is ours; the wins are theirs.
$200M+
Raised at a $1B valuation, all three rounds landing after our redesign went live.
$170M
Raised while scaling its global payment infrastructure platform.
$13M
Raised while expanding into a category-leading AI planning platform.
$73M
Combined acquisition value across client exits.
8 years
One of our longest partnerships, spanning strategy, branding, and digital products.
24%
Increase in conversion rate following the website relaunch.
18%
Reduction in bounce rate one month after launch.
Migrations that kept the traffic
The real test of a migration is the month after launch. These are B2B SaaS teams we moved to Webflow where the traffic held or grew, and where the marketing team finally got a site they could run themselves.
15%
More Google Search clicks after launch
130%
More traffic from AI assistants
200+
Pages migrated off Craft CMS
3x
organic search traffic after launch
90%
total session growth in seven weeks
54%
more direct traffic after the rebrand
58%
more sessions in the first two months after launch
2x
total traffic two years on, with almost no paid spend
2.3x
organic search traffic since the relaunch
Migrating it yourself vs handing it to a team that does it weekly
You have three real alternatives to a Premium Partner. Here's the honest version of each.
65 awards and recognitions
Industries
we go deep in
We specialize where design and growth decisions carry the most weight.
Frequently asked questions
WordPress to Webflow migration, answered.
How do you migrate from WordPress to Webflow without losing SEO?
You preserve the three things that earn rankings: the URLs, the on-page signals, and the site's crawlability. We map every old URL to a single-hop 301 redirect, carry titles, meta, headings, and schema across page by page, and set the sitemap and canonicals before launch. Then we monitor Search Console through the re-crawl. Done this way, traffic holds.
How long does a Webflow migration take?
Most migrations run 10 to 12 weeks, less for smaller sites. That covers the audit, the rebuild, the content move, QA, and a monitored launch. We start the SEO baseline in week one, so nothing about your current rankings is guessed at later.
What's included in a professional Webflow migration?
A pre-migration SEO baseline, a full URL-to-URL redirect map, the rebuild in Webflow, content and CMS migration, on-page SEO transfer, technical setup (canonicals, sitemap, Core Web Vitals), staged-redirect QA, and post-launch monitoring. Scope depends on site size, so we price it on a call.
Do you handle 301 redirects during the migration?
Yes, and it's the part that protects your rankings most. Every old URL gets a single 301 redirect straight to its match on the new site. No temporary 302s, no redirect chains, and no pointing dead pages at the homepage, which Google reads as a soft 404 and drops from the index.
How involved does our team need to be?
Less than you'd expect. We need access, your current analytics, and your sign-off at a few points: the redirect map, the design, and the staging site before launch. Day to day, your team keeps working while we handle the migration mechanics.
Can our marketing team keep doing SEO and content work during the rebuild?
Yes. We build on a staging site, so your live WordPress site stays up and your team keeps publishing until launch. Anything published mid-project gets added to the redirect map, so no new page gets orphaned in the move.
Do we need ongoing support after the migration?
Not necessarily. After launch you can take the keys and run the site yourself, which is the point of Webflow, or keep us on for ongoing maintenance. The sites that stay healthy usually have someone owning them.
When should you not migrate to Webflow?
When your site depends on functionality Webflow doesn't do well: complex web apps, heavy database logic, or a store with thousands of SKUs and deep inventory rules. For a marketing site or a content-heavy B2B SaaS site, Webflow is usually the right move. If it isn't yours, we'll tell you.
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