We believe that designing without a clear concept in mind is just a waste of time. Conceptual design ideas help us envision how users will interact with your product early on, based on the problem that we are trying to solve. They are abstract models that help us shape a solid design path.
A design system is a game changer when we’re talking about optimizing your design efforts. It’s basically a big library full of rules, guidelines, style guides, components, and patterns that can be used to easily create new digital assets or product features, without worrying about consistency.
Great user experience design lets users focus on the task they have to complete and evokes emotion without distracting them. Bonus points for when it also looks and feels aesthetically pleasing!
Intuitivity is the main factor which distinguishes bad UI from good UI. Our approach to creating great UI starts by anticipating what type of design users would like to see on your product making sure that they will understand how to interact with it.
The role of animations in UX design is as important as the content that goes with it. That is why we are constantly on the lookout for new and interesting ways to include motion in our designs without overwhelming them. For example, notifications, message bubbles, and scroll animations might seem insignificant but they actually act as brief triggers for the user to complete an action.
Creating a memorable product has a lot to do with the personality you give to it. A well designed website is nothing without the right copy that its target audience will recognise and react to.
Catching possible usability issues early on is the key to delivering a completed product. As part of our process, we always leave space for testing out and thinking through our designs so that we can make sure that we don’t waste precious time later on.
If you have a startup that is looking to get funded, then you know how important it is to have an MVP (minimum viable product) that will win your investors’ hearts and wallets.
Our experience with pre-seed and seed startups has shown us exactly what we should focus on when creating initial designs for a new product.