Designing Sylvan Health’s digital experience to make clinical nutrition feel simple and personal
How we made it happen
Industry
Location
Nashville, US
Company size
50-100
Results
- 3x Improvement in goal completion rates during testing
- 62% Task success rate in usability tests for first-time users
- 40% Increase in onboarding speed compared to baseline flows
Initial brief
- Challenge
Sylvan Health set out to transform how patients access personalized nutrition care. They needed a product that could support complex functionality—appointment scheduling, food tracking, tailored recipes, health goals, and more—while still feeling intuitive and emotionally supportive. The challenge: make something clinically credible without sacrificing simplicity or user trust. - Approach
We began with a deep dive into the competitive landscape—analyzing top health and wellness apps, mapping user journeys, and identifying patterns that worked (and failed). Together with Sylvan’s team, we aligned on a structure that prioritized ease of use, clear health guidance, and emotional connection. Every feature was pressure-tested through patient-first thinking and an iterative design process.
Product design
We designed the full product experience across mobile and desktop—ensuring consistency, clarity, and calm at every touchpoint. From scheduling a dietitian to tracking a meal, users are guided through each step with purposeful flows, visual simplicity, and soft interactions.
The platform supports recipes, goals, restaurant options, and patient messaging—all integrated in one seamless interface.
Results
- 3x Improvement in goal completion rates during testing
- 62% Task success rate in usability tests for first-time users
- 40% Increase in onboarding speed compared to baseline flows
