Driving market growth through strategic design for Contiant’s open banking platform
Results
- 70%% Increase in lead generation within the first three months post-launch.
- 48%% Higher user engagement due to clear storytelling and intuitive design.
- 50% Faster time-to-market thanks to efficient Webflow development.
Initial brief
- Challenge
As a newly founded startup in the open banking space, Contiant faced the challenge of building a strong market presence from scratch.With no existing brand identity, design language, or digital presence, they needed to quickly establish credibility, differentiate themselves from competitors, and communicate the value of their innovative solutions. - Approach
We started by conducting in-depth competitor research and market analysis to understand the landscape and identify opportunities for Contiant to stand out. Through strategic brand positioning and persona development, we crafted a visual identity and messaging that aligned with their goals.We explored multiple design concepts and tested solutions to ensure they resonated with Contiant’s target audience and supported their business objectives.
Strategy and brand design
We developed a comprehensive brand strategy and visual identity that positioned Contiant as an industry leader in open banking.This included everything from logo design and color palettes to typography and brand guidelines—all designed to convey trust, innovation, and growth.
Web design
We created a storytelling-driven website that clearly communicated Contiant’s services and the benefits of open banking.The design is modern, clean, and intuitive, guiding users through the platform’s value propositions while optimizing for engagement and conversions.
Product design
In addition to the website, we designed Contiant’s product interface to ensure a seamless and user-friendly experience.The product design focuses on clarity and simplicity, making complex financial processes easy to navigate for users.
Results
- 70%% Increase in lead generation within the first three months post-launch.
- 48%% Higher user engagement due to clear storytelling and intuitive design.
- 50% Faster time-to-market thanks to efficient Webflow development.
