Your B2B website has five seconds to explain what you do. We're the B2B web design agency that makes them count.
We design marketing sites that make a complex product easy to understand and hard to ignore, then build them in Webflow so your team can update them without a developer. The goal is simple: a site that earns the demo, not the back button.
B2B companies that trust us with their website
Where B2B websites lose the deal
Traffic is rarely the problem. Visitors land, scan for five seconds, and a good share leave before they understand what you sell or why it beats what they use now. That's not a color problem. It's a structure and message problem: the page makes the buyer dig for the point, and busy people don't dig.
Good B2B website design does the digging for them, screen by screen, until the path to a demo is the obvious one.
Visitors leave in the first ten seconds
They can't tell what the product does or who it's for. The hero is doing decoration, not explanation.
Your demos come from people who already knew you
The site converts existing intent and creates none. Anyone arriving cold gets a feature list and no reason to care.
The buying committee can't find its answers
The evaluator wants proof, the budget owner wants the business case, IT wants security. Your site gives all three the same homepage and hopes for the best.
Every update waits on a developer
A new case study or a reworded headline sits in an engineering backlog. Your fastest channel became your slowest.
What our B2B web design services include
B2B web design is the work of designing the marketing website a business-to-business company uses to win other businesses as customers. It covers the message, the page structure, the visual design, and the proof, all aimed at one thing: more of the right visitors taking the next step.
It's not a coat of paint on a template. A B2B site has to work for a buying committee, not one impulse buyer, and it has to stay easy to change long after launch. Here's what that looks like with us.
Message-first homepage
A visitor should know what you do, who it's for, and why it's different before the first scroll ends. We build the homepage around that, then earn the rest of the page.
Pages for every buyer in the room
An evaluator, a budget owner, and an end user enter your site in different places. We map the pages and paths so each one reaches the proof they need without digging.
Trust and proof, where buyers decide
Logos, case studies, numbers, security, and integrations, placed next to the claims they back up. Enterprise buyers judge seriousness in seconds, so proof can't live on page six.
Conversion-focused design
We design the hero, the proof, and the calls to action around the points where people actually decide, and we keep testing after launch with CRO if you want us to.
Message hierarchy, copy optional
We decide what each page says and in what order. Bring your own copy, or add copywriting to the project and we write it with you.
Visual design that fits your brand
A template site signals a template company. We design a site that looks worth a serious buyer's time and stays true to your brand. If the brand itself needs work, that's our B2B branding service.
Responsive across devices
Buyers research on a phone and sign off on a laptop. Every page is designed for both from day one, not shrunk at the end.
Built in Webflow, by a Premium Partner
We build what we design: fast, accessible, and easy to edit, with a CMS your marketing team runs on its own. More on our Webflow design work.
Redesign without losing rankings
A redesign is the wrong time to find out your best pages disappeared. URLs, redirects, content, and metadata are part of the plan from day one. See how we handle Webflow migration.
B2B vs B2C website design: what changes
A B2C site sells to one person in one visit. A B2B site sells to a committee over weeks, and most of them never talk to you until they've already decided. That changes almost every design decision.
| B2B website design | B2C website design | |
|---|---|---|
| Who decides | A buying committee: evaluator, budget owner, IT, legal | One person, often on impulse |
| Sales cycle | Weeks to months, with several visits | Minutes to days |
| Main goal | Demo request, trial, or a qualified lead | Purchase or sign-up |
| What persuades | Proof: case studies, numbers, security, integrations | Emotion, price, reviews |
| Content depth | Deep: product pages, use cases, docs, comparisons | Shallow: product cards and checkout |
| Navigation | By role, industry, and use case | By product category |
| What breaks it | A homepage that can't say what the product does | A slow or clunky checkout |
How a B2B website redesign runs, step by step
Design and build take 8 to 10 weeks. If we're also doing your brand, the whole project runs 10 to 12. Good B2B website design starts well before the first pixel, so the order matters.
Results our clients reached
Real business milestones the teams we partnered with hit during the engagement. The work is ours; the wins are theirs.
$200M+
Raised at a $1B valuation. All three rounds closed after our redesign went live.
$175M
Raised while scaling its global payment infrastructure.
$13M
Raised while building its AI planning platform.
$73M
Combined value of the SMSBump and NitroPack exits.
Average partnership
3+ years
Average length of a client partnership. People stay when the work keeps shipping.
7 years
Across strategy, branding, and product, 2018 to 2025.
AI portfolio
15+ companies
AI companies designed for, from first launch to scale.
Enterprise portfolio
10+ clients
Enterprise clients, the kind with procurement departments.
24%
Higher conversion rate after the website relaunch.
Products launched
10+
Software products designed and taken to market with our clients.
Redesigns that moved the number that mattered
A redesign that looks better and converts the same is a repaint, not a result. The test is whether more of the right people do what you need them to do. Gridwise saw a 24% higher conversion rate after we relaunched their site. Bambassadors grew website traffic 2.8x after its relaunch. Four more, up close:
58%
more sessions in the first two months after launch
2x
total traffic two years on, with almost no paid spend
2.3x
organic search traffic since the relaunch
$1B
valuation reached 15 months after the site went live
3x
traffic in the two months after launch
50+
pages designed and shipped, up from 5
4.6x
more inbound form submissions
7x
higher visit-to-lead rate
200+
pages migrated off Craft CMS
3x
organic search traffic after launch
90%
total session growth in seven weeks
54%
more direct traffic after the rebrand
Four ways to get a new B2B website. The honest version
Most teams weighing a redesign choose between four options: a B2B design partner like us, a creative or brand agency, a freelancer, or an in-house hire. Here's where each one wins, including the rows where we don't.
| StanVision | Creative or brand agency | Freelancer | In-house hire | |
|---|---|---|---|---|
| B2B buyer journey | Designed around the committee and the demo | Strong visuals, often consumer-minded | Depends on the person | Knows your buyers well |
| Conversion work | Built into structure and design | Rarely the focus | Rarely | Needs a CRO specialist too |
| Build | In Webflow, by the same team | Often handed to another vendor | Sometimes, quality varies | Needs a developer too |
| Who updates the site | Your marketing team, through the CMS | Often the agency, on retainer | Often the freelancer | Your team |
| Timeline | 8 to 10 weeks; 10 to 12 with a new brand | Often longer, plus a separate build | Depends on availability | Months of hiring before work starts |
| Cost | Scoped per project after one call | Usually the highest | Lowest upfront | Highest fixed cost |
| Best for | B2B and SaaS teams that need a site that sells | Consumer brands and big campaigns | Small sites on a tight budget | Companies shipping web work every week |
Industries
we go deep in
We specialize where design and growth decisions carry the most weight.
Awards
25 awards from Awwwards, CSS Design Awards, and Behance. And since 2023 Stan sits on the Awwwards jury, which is rarer than winning.
1x SOTD + 1x DEV + 13x HM
1x Jury member
Awwwards: 15 awards in total. 1 Site of the Day (SOTD), 1 Developer Award (DEV) and 13 Honorable Mentions (HM). Stan Kirilov is an Awwwards jury member.
2 SOTD + 4 SK
1x ex. Jury member
CSS Design Awards: 6 awards in total. 2 Sites of the Day (SOTD) and 4 Special Kudos (SK). Stan Kirilov is a former CSS Design Awards jury member.
4x Featured in Web design
Behance: StanVision projects featured 4 times in the Behance Web Design gallery.
Frequently asked questions
B2B web design questions, answered.
How do you choose a B2B web design agency?
Look for three things: proof they've moved a real metric like conversion, bounce, or pipeline, not just won design awards; experience in B2B software, because selling to a committee is a different problem from selling to a consumer; and a build your team can run after launch. Ask for before-and-after numbers, not just screenshots.
How long does a B2B website redesign take?
Most B2B website design and build projects take 8 to 10 weeks, from the first audit to launch. If the brand is being redone at the same time, plan for 10 to 12 weeks. Page count, content rewrites, and how fast feedback comes back move the timeline most.
How much does a B2B website cost?
The cost of a B2B website depends on scope: the number of pages and templates, whether you need copywriting, how much content moves from the old site, and the integrations you need. A focused redesign and a 200-page migration are very different projects. We scope each one to what it needs and give you a real number after one call.
Can you redesign our website without losing our SEO rankings?
Yes. Before we touch anything, we map your URLs and the pages that carry your traffic, keep that content and structure, and set one-to-one redirects at launch. Most rankings hold or improve when a redesign is handled this way. The common failure is moving a site without that map. More on our Webflow migration process.
How often should you redesign your website?
Most companies redesign every two to four years, but age isn't the real trigger. The signal is misalignment: your conversion rate has stalled, the product changed and the site can't explain it, your team can't update it, or it looks dated next to the competitors you're compared with. One of these is a reason to fix a section. Several at once is a reason to redesign.
Do you build new websites, or only redesigns?
Both. Most of our projects replace a site that has stopped doing its job, but we also design first websites for companies launching or rebranding.
Do you write the website copy?
It's your choice. By default we set the message hierarchy and page structure and you bring the copy. If you'd rather not, add copywriting to the project and we write it with you.
What's the difference between website design and product design?
Website design is your public marketing site: the pages that explain what you do and convince a buyer to take the next step. Product design, also called UI/UX design, is the interface inside your software, where users get work done. They share craft but solve different problems. If the in-app experience is the issue, that's UI/UX design, not a website redesign.
Website redesign checklist: everything to plan before design starts
Most redesigns go wrong before anyone opens a design file. Here's what I plan first, from business goals to the traffic you can't afford to lose.
UI vs UX: key differences, examples, and why both matter
Everyone uses UI and UX interchangeably. They're different jobs, they fail differently, and knowing which one is broken saves you a redesign.
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