Product and SaaS teams that trust us
It's rarely a feature problem. It's a UX one
Teams try to fix retention by adding features. They rebuild onboarding. They run more demos. The drop-off stays exactly where it was, because the problem was never the feature set. It was the path through it.
The work is finding the points where users stall, and removing them one by one.
Sign-ups that never activate
Users create an account and never reach the moment the product pays off. That gap between sign-up and first value is where most SaaS retention quietly leaks away.
An interface only your team understands
Your team knows where everything is. A new user doesn't. Internal logic creeps into the UI, and every first-time user pays for it.
A demo that lands, a product that doesn't
Sales wins the deal. Then the product makes the buyer work to reach the value they were sold, and expansion stalls before it starts.
A redesign that changed the look, not the numbers
The last refresh moved things around and made it prettier. Activation and task completion didn't budge, because nobody found where users actually hesitate first.
What a UI/UX design agency actually does
UI/UX design is the work of shaping how a product feels to use. UX is the structure: the flows, the order of steps, the logic of getting from A to B. UI is the surface: the screens, components, and states that carry it.
A UI/UX design agency runs both as one job, so the thinking and the screens never drift apart. We do that for B2B SaaS: we map where users hesitate, redesign the flows that lose them, and build an interface your team can ship and maintain.
UX research and audit
We find where users stall before we touch a pixel. Heuristic review, session data, and user interviews turn "something feels off" into a named, ranked list of friction points.
User flows and information architecture
We map the path from sign-up to value and cut the steps that lose people. Fewer dead ends, fewer places to get stuck, a structure that holds as you add features.
Wireframing and prototyping
We test the structure in low fidelity first, so you approve the flow before anyone argues about button colors while the underlying logic is still wrong.
Interface (UI) design
The screens, states, and components, designed to carry the flow. Every empty state, error, and edge case handled, not just the path you show in a demo.
SaaS onboarding design
The first session decides retention. We design the path to first value: the moment the product earns the next login.
Product UX for complex software
Dashboards, permissions, multi-step workflows. We make dense B2B software usable without making it simplistic.
Design systems and handoff
Reusable components and a clean, documented handoff, so engineering ships faster and the next feature looks like it belongs. When the system itself needs building out, that's where our design system services take over.
Usability testing
We put the design in front of real users before launch, so the bets are validated, not assumed.
Marketing and product UX, aligned
The product and the site share one user. We line up your B2B web design with the product UX so the website explains what the product actually delivers, and the handoff between them holds.
UI design vs UX design vs product design: what's the difference?
Short version: UX is the plan, UI is the surface, and product design ties both to a business goal. They overlap, and most real work touches all three. Here is where each one actually sits.
What working with us as your UX design agency looks like
Most engagements run 10 to 12 weeks from kickoff to a built, shippable design. No black box. You see where users hesitate by week two, and you approve the flow before anyone designs a finished screen.
Results our clients reached
Real business milestones the teams we partnered with hit during the engagement. The work is ours; the wins are theirs.
$175M
Raised while scaling its global payment infrastructure platform.
$100M
Raised while scaling from 30 to 100 employees in under a year.
$13M
Raised while expanding into a category-leading AI planning platform.
$73M
Combined acquisition value across client exits.
8 years
One of our longest partnerships, spanning strategy, branding, and digital products.
24%
Increase in conversion rate following the website relaunch.
18%
Reduction in bounce rate one month after launch.
The kind of results this produces
We've redesigned the product experience for SaaS teams across fintech, AI, and enterprise software, companies like Aligned, AhaPlay, and PaymentBites. The pattern holds across all of them: find where users hesitate, fix the flow, and the numbers that matter start to move.
- 59%Better first-time understanding of biometric payments
- 42%Increase in merchant inquiries post-launch
- 100%Scalable design system in active use across brand, product, and Webflow
- 39% Increase in users creating shoppable videos within their first session
- 54% Average daily active users (DAU) increased after redesign
- 44% Higher CTR after tightening messaging and hierarchy
- 3x Improvement in goal completion rates during testing
- 62% Task success rate in usability tests for first-time users
- 40% Increase in onboarding speed compared to baseline flows
Why a UI/UX agency, not a freelancer or your first design hire
Each option fits a different moment. A freelancer is fine for a single screen. A first in-house hire makes sense once design is a full-time, ongoing need.
An agency earns its place when you need research, UX, and UI working together on a real deadline, with proof at the end.
65 awards and recognitions
Industries
we go deep in
We specialize where design and growth decisions carry the most weight.
Frequently asked questions
UI/UX design questions, answered.
What is UI/UX design?
UI/UX design is the work of shaping how a product feels to use. UX (user experience) is the structure: the flows, the order of steps, the logic. UI (user interface) is the surface: the screens, components, and states that carry it. Together they decide whether a user reaches value or gives up. For B2B SaaS, the gap between sign-up and first value is usually where retention is won or lost.
What is the difference between UI and UX design?
UX is the plan, UI is the surface. UX design decides what happens and in what order, so users can actually get where they're going. UI design makes each screen carry that flow and feel right to use. A weak flow behind a beautiful interface still loses users; a strong flow behind a rough interface frustrates them. You need both, which is why we run them as one job.
Who provides UI/UX design for B2B companies?
Specialist UI/UX design agencies do, and the specialism matters for B2B. B2B software is denser than consumer apps: multi-step workflows, permissions, dashboards, real stakes. We focus on B2B SaaS specifically, so we design for that complexity instead of hiding it, whether you're in fintech, AI, or enterprise software.
What does a UI/UX designer do?
A UI/UX designer maps how users move through a product and designs the screens that get them there. Day to day that means research (finding where users stall), flows and wireframes (fixing the path), and interface design (the screens, states, and components). At an agency, that runs as a team across research, UX, and UI, rather than one person stretched across all of it.
How much does UI/UX design cost?
It depends on scope: a focused flow redesign and a full product overhaul are different projects. We scope to the problem rather than a fixed package, and we don't publish rates, because the honest number depends on what your product needs. Tell us the problem on our contact page and you'll get a real range.
How long does a UI/UX design project take?
Most projects run 10 to 12 weeks from kickoff to a built, shippable design. A narrow flow fix can be faster; a full redesign with research and testing sits at the top of that range. You'll see the friction points by week two and approve the flow before any finished screens get designed.
