Digital strategy

Digital strategy for teams building what’s next

Clarity before execution. We turn research, insight, and testing into a roadmap that removes guesswork and helps you make confident product and design decisions.

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Brands that trust our strategy

We partner with SaaS teams across the US, UK, and Europe — helping them validate ideas, reduce risk, and build smarter with evidence-based decisions that move the needle.

Tolstoy: A video engagement platform that allows businesses to create interactive, personalized video experiences to engage customers, enhance storytelling, and drive conversions through shoppable video content.
Tolstoy: A video engagement platform that allows businesses to create interactive, personalized video experiences to engage customers, enhance storytelling, and drive conversions through shoppable video content.
Contiant: A platform offering open banking solutions, helping financial institutions and businesses optimize their digital transactions and payments.
Contiant: A platform offering open banking solutions, helping financial institutions and businesses optimize their digital transactions and payments.
A performance optimization service that helps businesses speed up their websites and improve their SEO performance with caching and compression tools.
A performance optimization service that helps businesses speed up their websites and improve their SEO performance with caching and compression tools.
SelfiPay: A fintech platform offering seamless payment solutions for online businesses, specializing in secure, fast, and easy payment processing.
SelfiPay: A fintech platform offering seamless payment solutions for online businesses, specializing in secure, fast, and easy payment processing.
nPloy: A recruitment platform that simplifies the hiring process for businesses and job seekers, using technology to match the right talent with the right opportunity.
nPloy: A recruitment platform that simplifies the hiring process for businesses and job seekers, using technology to match the right talent with the right opportunity.
Zipchat AI : A communication platform for businesses, offering an integrated chat system that enhances customer service and user engagement.
Zipchat AI : A communication platform for businesses, offering an integrated chat system that enhances customer service and user engagement.
Yotpo SMSBump: A mobile marketing platform offering SMS marketing tools that allow businesses to create personalized campaigns to engage their customers.
Yotpo SMSBump: A mobile marketing platform offering SMS marketing tools that allow businesses to create personalized campaigns to engage their customers.
EmerchantPay: A leading global payment service provider offering secure and efficient payment solutions for e-commerce businesses worldwide.
EmerchantPay: A leading global payment service provider offering secure and efficient payment solutions for e-commerce businesses worldwide.
Gridwise: A gig economy platform offering insights and optimization tools for gig workers and service providers, helping them manage their earnings and schedule.
Gridwise: A gig economy platform offering insights and optimization tools for gig workers and service providers, helping them manage their earnings and schedule.
Kangol: A renowned fashion brand known for its iconic headwear, offering stylish hats and accessories for both casual and formal occasions.
Kangol: A renowned fashion brand known for its iconic headwear, offering stylish hats and accessories for both casual and formal occasions.
Rillet: An AI‑accounting startup offering real‑time ledger automation, integrations with platforms like Stripe and Salesforce, and fast financial close capabilities.
Rillet: An AI‑accounting startup offering real‑time ledger automation, integrations with platforms like Stripe and Salesforce, and fast financial close capabilities.
ShipCars: A vehicle shipping company offering a streamlined and reliable platform for customers to transport cars securely across regions.
ShipCars: A vehicle shipping company offering a streamlined and reliable platform for customers to transport cars securely across regions.
Seino: An email‑marketing analytics and reporting platform that connects with email and web‑analytics systems to provide smart dashboards, real‑time insight and campaign‑optimisation tools.
Seino: An email‑marketing analytics and reporting platform that connects with email and web‑analytics systems to provide smart dashboards, real‑time insight and campaign‑optimisation tools.
Supy: A cloud‑based back‑of‑house platform that empowers multi‑location restaurants with real‑time inventory, procurement and waste‑management tools to cut costs and gain operational control.
Supy: A cloud‑based back‑of‑house platform that empowers multi‑location restaurants with real‑time inventory, procurement and waste‑management tools to cut costs and gain operational control.
Primer: A fintech company providing a unified payment infrastructure for e-commerce businesses, helping them manage and optimize payment processing with seamless integration and improved operational efficiency.
Primer: A fintech company providing a unified payment infrastructure for e-commerce businesses, helping them manage and optimize payment processing with seamless integration and improved operational efficiency.
Skylead: A digital marketing agency focused on providing SaaS and growth-driven strategies for businesses looking to scale.
Skylead: A digital marketing agency focused on providing SaaS and growth-driven strategies for businesses looking to scale.
Siena: A SaaS company offering AI-powered customer experience solutions, helping businesses optimize customer interactions and improve satisfaction.
Siena: A SaaS company offering AI-powered customer experience solutions, helping businesses optimize customer interactions and improve satisfaction.
Shopeaks: An e-commerce platform that helps brands connect with customers and improve the online shopping experience with AI-driven recommendations and personalized shopping tools.
Shopeaks: An e-commerce platform that helps brands connect with customers and improve the online shopping experience with AI-driven recommendations and personalized shopping tools.
Rentila: A platform offering rental property management services, connecting property owners with potential tenants and streamlining the rental process.
Rentila: A platform offering rental property management services, connecting property owners with potential tenants and streamlining the rental process.
Paren: A tech company specializing in providing real-time data on electric vehicle charging stations, offering a comprehensive map for EV owners.
Paren: A tech company specializing in providing real-time data on electric vehicle charging stations, offering a comprehensive map for EV owners.
GoAudience: A marketing technology company providing audience segmentation and data-driven insights for businesses, helping them optimize their marketing campaigns.
GoAudience: A marketing technology company providing audience segmentation and data-driven insights for businesses, helping them optimize their marketing campaigns.
Flowcase: A proposal and bid‑management platform for professional services firms, automating the creation of CVs, resumes and project team documentation.
Flowcase: A proposal and bid‑management platform for professional services firms, automating the creation of CVs, resumes and project team documentation.
eZeeWallet: A digital wallet platform that allows users to securely store and manage multiple cryptocurrencies and digital assets in one place.
eZeeWallet: A digital wallet platform that allows users to securely store and manage multiple cryptocurrencies and digital assets in one place.
Inveztor: A fintech platform designed for managing debt markets (bonds, loans, escrows) through AI‑powered workflow and deal execution.
Inveztor: A fintech platform designed for managing debt markets (bonds, loans, escrows) through AI‑powered workflow and deal execution.
AhaPlay: A digital platform designed for businesses in the entertainment sector to enhance user engagement through interactive content, gamification, and analytics.
AhaPlay: A digital platform designed for businesses in the entertainment sector to enhance user engagement through interactive content, gamification, and analytics.
Artdeal: A platform that helps connect art collectors with artists, offering a seamless and secure marketplace for the purchase and sale of artwork.
Artdeal: A platform that helps connect art collectors with artists, offering a seamless and secure marketplace for the purchase and sale of artwork.
Aligned: A buyer‑seller collaboration software platform that centralises the deal process into a personalised workspace, enabling aligned engagement, task tracking, and mutual action plans for enterprise sales teams.
Aligned: A buyer‑seller collaboration software platform that centralises the deal process into a personalised workspace, enabling aligned engagement, task tracking, and mutual action plans for enterprise sales teams.
BlueThrone: A mobile‑app growth and acquisition firm specialising in scaling product‑market‑fit apps into full companies with global reach.
BlueThrone: A mobile‑app growth and acquisition firm specialising in scaling product‑market‑fit apps into full companies with global reach.
BuiltAI: A software company that specializes in providing AI-powered solutions for the construction and real estate industries, offering predictive analytics and operational optimization tools.
BuiltAI: A software company that specializes in providing AI-powered solutions for the construction and real estate industries, offering predictive analytics and operational optimization tools.
Bambassadors: A creator‑driven UGC video‑production platform for D2C brands, connecting brands with thousands of vetted creators to generate high‑impact short‑form video content at scale.
Bambassadors: A creator‑driven UGC video‑production platform for D2C brands, connecting brands with thousands of vetted creators to generate high‑impact short‑form video content at scale.
CryptoAPIs: A company that provides a comprehensive suite of API solutions for cryptocurrency exchanges, wallets, and trading platforms, enabling easy integration of blockchain technology.
CryptoAPIs: A company that provides a comprehensive suite of API solutions for cryptocurrency exchanges, wallets, and trading platforms, enabling easy integration of blockchain technology.
A company specializing in providing innovative engineering solutions, particularly in the construction and industrial sectors.
A company specializing in providing innovative engineering solutions, particularly in the construction and industrial sectors.
DPC (Dimitrov, Petrov & Co.): A full‑service Bulgarian law firm with strong expertise in TMT, data protection, IP and business law, providing legal advisory to start‑ups and global corporations.
DPC (Dimitrov, Petrov & Co.): A full‑service Bulgarian law firm with strong expertise in TMT, data protection, IP and business law, providing legal advisory to start‑ups and global corporations.
Consentmo: A company that specializes in compliance solutions for data protection, providing businesses with tools to meet GDPR and other data privacy regulations.
Consentmo: A company that specializes in compliance solutions for data protection, providing businesses with tools to meet GDPR and other data privacy regulations.
GTM Buddy: An AI-powered revenue enablement platform that delivers real-time sales guidance, personalized coaching, and content in the flow of work, integrating with CRM, Slack, and email to boost sales effectiveness and accelerate deal closure.
GTM Buddy: An AI-powered revenue enablement platform that delivers real-time sales guidance, personalized coaching, and content in the flow of work, integrating with CRM, Slack, and email to boost sales effectiveness and accelerate deal closure.
Handplayed: A company offering creative digital solutions, focusing on providing marketing and design services with a personalized touch for brands.
Handplayed: A company offering creative digital solutions, focusing on providing marketing and design services with a personalized touch for brands.
HRS: A human resources service provider that offers workforce solutions, employee benefits, and HR consulting to businesses.
HRS: A human resources service provider that offers workforce solutions, employee benefits, and HR consulting to businesses.
JPoint (J Point Group): A Bulgarian printing‑house group specialising in wide‑format digital and offset printing, PVC cards, and online web‑to‑print services with international clients.
JPoint (J Point Group): A Bulgarian printing‑house group specialising in wide‑format digital and offset printing, PVC cards, and online web‑to‑print services with international clients.
Montway: A logistics company focused on providing safe and efficient auto transport services, specializing in long-distance and international vehicle shipping.
Montway: A logistics company focused on providing safe and efficient auto transport services, specializing in long-distance and international vehicle shipping.
Neural Concept: A Swiss‑based AI‑engineering platform for predictive and generative design workflows, used by top OEMs and recognised by the World Economic Forum for its product‑development innovation.
Neural Concept: A Swiss‑based AI‑engineering platform for predictive and generative design workflows, used by top OEMs and recognised by the World Economic Forum for its product‑development innovation.
OfficeRnD: A coworking space management platform, helping operators efficiently manage their spaces, handle memberships, and improve user experiences.
OfficeRnD: A coworking space management platform, helping operators efficiently manage their spaces, handle memberships, and improve user experiences.
Paymentbites: A company focused on providing seamless and secure payment solutions for e-commerce businesses, helping them process transactions and optimize payment experiences.
Paymentbites: A company focused on providing seamless and secure payment solutions for e-commerce businesses, helping them process transactions and optimize payment experiences.
SterlingForte: A financial consulting firm that provides strategic services for businesses seeking to improve their operations and financial performance.
SterlingForte: A financial consulting firm that provides strategic services for businesses seeking to improve their operations and financial performance.
Carista: An automotive technology company that offers advanced vehicle diagnostics and monitoring tools, giving car owners real-time insights into their vehicle’s performance.
Carista: An automotive technology company that offers advanced vehicle diagnostics and monitoring tools, giving car owners real-time insights into their vehicle’s performance.
Swapin: A financial technology company providing automated solutions for businesses to manage cryptocurrency payments and conversions.
Swapin: A financial technology company providing automated solutions for businesses to manage cryptocurrency payments and conversions.
SylvanHealth: A healthcare technology company focused on providing innovative software solutions to improve patient care and streamline health services.
SylvanHealth: A healthcare technology company focused on providing innovative software solutions to improve patient care and streamline health services.
Trackpac: An IoT sensor‑management platform that enables real‑time tracking, alerts and analytics for businesses’ deployed sensors.
Trackpac: An IoT sensor‑management platform that enables real‑time tracking, alerts and analytics for businesses’ deployed sensors.
Vector Property Group: A leading firm in the property development industry, specializing in smart real estate solutions and investment properties.
Vector Property Group: A leading firm in the property development industry, specializing in smart real estate solutions and investment properties.

Why teams choose our strategy process

We don’t deliver theory or generic reports. We uncover what matters, validate direction fast, and turn insight into decisions that move products forward.

Insight without assumptions

Real user understanding, backed by research and behavioral data — not guesses or opinions.

Strategy that’s immediately actionable

Clear prioritization and next-step direction so teams know what to build, why, and in what order.

Aligned stakeholders, faster decisions

Workshops and collaboration formats that reduce friction, build clarity, and accelerate alignment across teams.

Backed by 40+ funded SaaS teams and measurable growth outcomes

How strategy impacts real outcomes

Most agencies hand over PDFs full of theory. We deliver clarity, prioritization, and a roadmap built on real data — not assumptions. Here’s how our approach compares to the typical one.

Feature
Research depth
Decision speed
Stakeholder alignment
Roadmap clarity
User validation
Data & insight quality
Risk reduction
Outputs & deliverables
Time & cost efficiency
StanVision
Behavioral research, competitive benchmarks, UX & data review
Validated direction in 2–4 weeks
Workshops that align teams fast
Clear roadmap, priorities & success metrics
Test ideas before committing to build
Decisions based on actual evidence
Clarity over assumptions
Actionable plan, not a PDF
Save months of trial & error
Typical agencies
Surface-level research
Slow cycles, unclear direction
Misaligned stakeholders
High-level suggestions
Little to no testing
Opinions instead of data
High risk of rework
80-page document
Costly delays
Freelancers
Limited process and structure
Unpredictable & slow decisions
Little stakeholder engagement
No prioritization
Rarely user-tested
Personal opinions
High uncertainty
Loose notes, no system
Cheap upfront, expensive later
In-house team
Depends on internal skills
Slow to hire & align
Meetings overload
Unclear prioritization
Limited testing capacity
Data fragmented
Risk absorbed internally
Too theoretical
High long-term cost

What’s included in our strategy discovery

End-to-end discovery built to remove uncertainty, validate direction fast, and turn insights into an actionable roadmap your team can execute — without guesswork.

Discovery workshops

Fast alignment across teams to define goals, challenges, opportunities and success metrics.

UX research

Understanding real user behavior through interviews, patterns, and needs—not assumptions.

Competitive analysis

A detailed view of the market landscape to identify gaps, differentiation, and positioning.

Data insights

Turning analytics and product metrics into clear actionable decisions for growth.

User testing & validation

Testing ideas early with real users for confident decisions before investing time and budget.

MVP prioritization & roadmap

Clear structure on what to build first, why, and in what sequence to maximize impact.

Strategy that delivers measurable outcomes

Real examples of how smart discovery, research, and prioritization helped SaaS teams reduce risk, accelerate decisions, and launch with confidence — backed by clear results, not theory.

Primer
Branding
Digital strategy
Webflow

52% boost in conversion rates following the website redesign.

Tolstoy
Product design
Website design
Webflow

44% increase in click-through rate (CTR) on key CTAs across the site

Rillet
Website design
Webflow

45% boost in user engagement post-launch

64 awards and recognitions

Award-winning SaaS design agency recognized globally

Project
Type
Award
Atomus - Design system for Figma
Site of the Day
Awwwards
StanVision
SOTD
CSSDA
Atomus - Design system for Figma
Developer Award
Awwwards
Contiant
Honorable Mention
Awwwards
Tolstoy
Honorable Mention
Awwwards
Handplayed
Honorable Mention
Awwwards
HRS
SK
CSSDA
Atomus - Design system for Figma
Honorable Mention
Awwwards
StanVision
Honorable Mention
Awwwards
HRS
Honorable Mention
Awwwards
Dager Engineering
Honorable Mention
Awwwards
Atomus - Design system for Figma
Secial Kudos
CSSDA
HRS
Special Kudos
CSSDA
StanVision
UX + UI + Innovation
CSSDA
HRS
UX + UI + Innovation
CSSDA
What we offer

Comprehensive strategy discovery solutions

From user research to competitive analysis, our discovery services set the stage for successful product development. We tailor every service to your specific needs, ensuring actionable insights and impactful results.

Discovery workshops

Our workshops bring stakeholders together to define goals, align visions, and identify challenges. Through collaborative sessions, we lay the foundation for a focused and actionable strategy.

UX research

We delve deep into user behavior and needs through comprehensive research. This process ensures your product is built around real user insights, enhancing usability and engagement.

User research & testing

By observing and testing real users, we uncover critical insights to improve your product. This iterative process refines design and functionality for maximum impact.

Data insights

Our data-driven approach transforms raw metrics into actionable strategies. We analyze patterns and trends to inform design decisions and prioritize user-centric solutions.

Competitive analysis

Stay ahead of the competition with our in-depth analysis of market trends and competitors. We identify opportunities and strategies to differentiate your product in the marketplace.

Design thinking

Using a user-centric methodology, we solve complex problems with innovative and practical design solutions. This approach fosters creativity while ensuring alignment with business goals.

MVP prioritization

Focus on delivering value quickly with a clear roadmap for your minimum viable product. We help you prioritize features that align with user needs and business objectives.

Innovative UX

We push boundaries with forward-thinking UX strategies that captivate users. Our designs combine creativity and functionality to create truly impactful experiences.

UI/UX Audit

Identify strengths, weaknesses, and opportunities in your product’s interface and user experience. Our detailed audits provide actionable recommendations for improvement.

Product management

We streamline the product lifecycle with a strategic approach to planning, execution, and delivery. Our expertise ensures your product evolves to meet user needs and market demands.

Trusted by brands around the world

From New York to London to Tel-Aviv, we work with teams building the future of SaaS, fintech, AI, and marketing tech — creating Webflow experiences that scale, convert, and outperform.

Global reach, real results, zero compromises.

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FAQ

Our strategy discovery services help you understand your users, competitors, and product landscape. We deliver actionable insights and a roadmap that ensures your product meets user expectations and business objectives.

Got more questions?
Let’s chat.
What is the purpose of a discovery workshop?

Discovery workshops align your goals, identify opportunities, and lay the foundation for a successful product by defining a clear vision and strategy.

How does data-driven decision-making benefit my product?

Data-driven decisions reduce risks and enhance success by ensuring strategies are based on actionable insights rather than assumptions.

What industries do you specialize in?

We focus on SaaS, fintech, and startups, tailoring our discovery services to meet the unique challenges of each industry.

How long does the discovery process take?

The timeline varies based on your project scope, but we prioritize efficiency while maintaining a thorough, high-quality process.

Can you help prioritize features for an MVP?

Yes! Our MVP prioritization service identifies essential features to help you launch quickly while delivering value to users.