Crafting seamless storytelling through interactive design for Siena’s digital experience
How we made it happen
Industry
Location
New York, US
Company size
50-100
Results
- 55% Increase in conversion rates following the website redesign.
- 73% Higher user engagement due to interactive micro animations.
- 43% Faster website performance, with optimized load times across devices.
Initial brief
- Challenge
Siena, an AI Customer Experience (CX) Agent company, was rapidly growing but had an outdated, single-page website that didn’t reflect their innovative solutions or competitive edge.They needed a full-scale website that would not only showcase their technology and case studies but also tell a compelling story that differentiates them in the market. Their existing interface lacked detail and depth, and they required a design that emphasized key features and boosted conversions. - Approach
We led Siena through a comprehensive design process, starting with in-depth research, persona development, and competitor analysis to understand their target audience.Multiple design concepts were explored, tested, and iterated to ensure the final product resonated with their users. Our team also took the lead in creating animations and interactions that added depth and engagement to the website, ensuring a premium, tech-forward feel.
Web design
We designed a modern, visually engaging website that tells Siena’s story while highlighting their innovative AI solutions.The design balances clean, intuitive navigation with bold, tech-inspired visuals to create an immersive user experience. Each section is crafted to guide visitors through Siena’s offerings, case studies, and unique value propositions, optimizing for engagement and conversions.
Results
- 55% Increase in conversion rates following the website redesign.
- 73% Higher user engagement due to interactive micro animations.
- 43% Faster website performance, with optimized load times across devices.
