Reimagining Skylead’s outreach experience through human-centered design
How we made it happen
Industry
Location
London, UK
Company size
50-100
Results
- 3.1x Increase in website traffic
- 2x Boost in user sign-ups
- 100% Redesigned brand and website experience
Initial brief
- Challenge
Skylead had the tech, traction, and results—but their old website didn’t reflect it. The structure was clunky, the visuals lacked clarity, and it didn’t feel human enough for a product rooted in personal connection. They needed a brand refresh, a scalable design system, and a website that could support long-term growth and better conversion. - Approach
We started by diving into user personas—mapping the journey of outbound marketers, SDRs, and founders using the product. Then we crafted a modular design system inspired by the brand name itself: light gradients, soft shapes, and a sense of openness. Finally, we rebuilt the site structure to prioritize storytelling, conversion, and performance—wrapping it all with thoughtful interactions and motion.
Brand design
We crafted a light, human-focused brand identity that reflects connection at scale—using soft colors, rounded forms, and real imagery to match Skylead’s outreach ethos.
Web design
A modular, conversion-optimized website built to support scale—complete with restructured pages, storytelling-driven UX, and smooth GSAP interactions for a premium feel.
Results
- 3.1x Increase in website traffic
- 2x Boost in user sign-ups
- 100% Redesigned brand and website experience
