Sales Enablement AI
GTM Buddy is a cutting-edge sales enablement platform that leverages AI technology to assist salespeople in building stronger customer relationships and driving revenue growth through relevant, credible, and compelling content.
For GTM Buddy's branding, we aimed to create a visually appealing and memorable identity that would resonate with sales professionals. We crafted a logo that incorporated a smiling face, symbolizing the positive impact and support that GTM Buddy brings to sales teams. The letter "G" was cleverly integrated into the design, further reinforcing the brand's identity.
Additionally, we developed a captivating 3D mascot that embodied the persona of GTM Buddy. The mascot represented a friendly and approachable character, emphasizing the AI's ability to provide guidance and support to salespeople. The mascot's design incorporated elements from the branding, creating a cohesive and recognizable visual representation of GTM Buddy.
To address the client's needs, we embarked on a comprehensive journey, starting with the creation of a brand identity that reflected the core values of their open banking solution. We focused on simplicity, employing clean lines, minimalistic design elements, and a modern color palette. The brand exuded a sense of trust, reliability, and approachability, while the addition of subtle playfulness added a unique touch to differentiate it from traditional banking experiences.
Art direction & style
The art direction for GTM Buddy focused on creating a visually pleasing and engaging experience. The overall design utilized pastel colors that were gentle on the eyes, creating a calming and inviting atmosphere for users. These soft hues added a touch of elegance and sophistication to the brand's visual identity.
As a SaaS platform, GTM Buddy incorporated a significant number of images showcasing people and their products. These images were carefully selected to resonate with the target audience and demonstrate the platform's effectiveness in helping salespeople build stronger customer relationships. The use of authentic and relatable visuals helped establish a sense of trust and credibility, showcasing real-world scenarios and the positive impact of GTM Buddy's sales enablement capabilities.
The combination of pastel colors and imagery of people and their products created an art direction that was both visually appealing and emotionally engaging. It allowed GTM Buddy to connect with its audience on a human level, conveying the platform's value in a relatable and compelling manner.
Typography - Labilgrotesk
Website design & Webflow development
The website for GTM Buddy was designed to showcase the platform's features and benefits while creating an immersive and user-friendly experience. We focused on a clean and modern design, incorporating the brand's colors and visual elements consistently throughout the site. The use of engaging visuals, intuitive navigation, and strategic placement of relevant content ensured that visitors could easily understand the value proposition and benefits of GTM Buddy's AI-powered sales enablement platform.
Our design approach aimed to create a seamless user journey, leading visitors through the website and encouraging them to explore the various functionalities and capabilities offered by GTM Buddy. We utilized compelling visuals, persuasive copywriting, and strategic call-to-action elements to drive conversions and engagement.
Overall, our branding, mascot design, and website development efforts for GTM Buddy successfully conveyed the platform's core value of assisting sales professionals in building customer relationships and driving revenue growth. The cohesive brand identity, visually appealing mascot, and user-friendly website collectively contributed to GTM Buddy's ability to connect with its target audience and establish itself as a trusted and reliable sales enablement solution.