Powering SMSBump’s journey to a $35M acquisition through strategic design
Results
- 850% Growth in user base in a single year, reaching 28,000 active stores using SMSBump.
- $100M In additional revenue generated for eCommerce merchants through SMSBump campaigns.
- 60% Boost in user engagement following the brand and website redesign.
Initial brief
- Challenge
SMSBump, a rapidly growing Shopify app for SMS marketing, needed a complete brand overhaul and UX transformation to support its scaling business. Despite its strong functionality, the brand lacked a cohesive identity, and its website and product experience required significant improvements to handle the increasing demand.The goal was to create a scalable design infrastructure that would accelerate growth and enhance usability, ultimately contributing to its acquisition by Yotpo. - Approach
We partnered with SMSBump as their dedicated design team, executing a full-scale rebrand, UX audit, and website redesign. Starting from the ground up, we developed a modern and trustworthy brand identity, ensuring consistency across all digital touchpoints. Our UX strategy focused on simplifying onboarding and improving user engagement, making SMSBump’s powerful features even more accessible.We iterated through multiple design concepts, conducting research and testing to ensure seamless usability and high conversion rates.
Design and UX transformation
We created a bold and scalable brand identity that positioned SMSBump as a leader in the SMS marketing space. The website redesign focused on clear messaging, intuitive navigation, and conversion-driven layouts, ensuring users could easily understand and adopt the platform.Additionally, we conducted a deep UX audit to refine key product interactions, removing friction from the onboarding and campaign creation processes. By streamlining the user experience across all digital touchpoints, we helped drive adoption, engagement, and retention—solidifying SMSBump’s competitive edge.
Results
- 850% Growth in user base in a single year, reaching 28,000 active stores using SMSBump.
- $100M In additional revenue generated for eCommerce merchants through SMSBump campaigns.
- 60% Boost in user engagement following the brand and website redesign.
“Couldn’t be happier with StanVision. We wanted our new website redesigned and delivered and they got started in a week. The whole process was very well organised and catered for. We were assigned an AM who was on top of things all the time. I would definitely recommend them for anyone considering a professional design studio. As a matter of fact we still collaborate with them on a daily basis and delegate a huge part of our design work.”
