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Project: SMSBump

Project Type - Brand Design | Year 2019

Project objectives

SMS marketing platform

It has the ability to distribute an ad to customers and immediately influence their actions.

The Problem

Redesigning the digital product and website to make it outstanding and clear for the users from scratch. The struggle was to stick to the current brand identity and values, and to enhance it, at the same time. 


The Solution

Working closely with the team to improve conversion and better communicate the brand through a heavy research and design process implementations.


Result

By making the site comprehensive, easy to navigate, and focusing on prospects, the redesign increases the impact of smsbump.com to the bottom line.

The approach 0.1

Brand design

To re-create the brand, a broad competitors and user research was done, as well as keywords and moodboards defined.

Primary                   Secondary

- SAAS                                      - Connection

- eCommerce                          - Friendly

- Communication                    - Marketing

- Mobile phone                        - Messages

- Chat

Colors

Primary colors

Secondary colors

Greyscale

The approach 0.2

Telling a story with pictures

We worked with illustrator Radostina Georgieva to elevate maintain consistency throughout the site with a clean and crisp UI as well as organic illustrative characters, identifying and adding components that could be easily reused throughout the rest of the site.

Iconography

Creating a new home for text marketing

A playful design gets users off to a quick start.
We played with different elements until we found the ballance to perfectly designed home page that tells a beautiful story.

1. playful illustrations that convey trust and professionalism.


2. working closely with SMSbump’s team to define key business and digital objectives and to discover opportunities

Project results

+21,33%

Conversion rate

+40K

New users

-12%

Bounce rate

Case studies

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Krypton Capital

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