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Webflow, UX, and web design, written down

We design and build SaaS websites for a living, then write down what actually moved the numbers. The UX patterns we keep fixing in audits, the Webflow calls that save teams months on a migration, and why a site that ranks beats one that only looks good. No trend roundups for the sake of a post.

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Webflow

Webflow vs WordPress: Which one should you choose?

When it comes to building a website, two of the most popular platforms available today are Webflow and WordPress. Each platform offers unique benefits and drawbacks, with both WordPress and Webflow excelling in various contexts such as SEO capabilities, customization options, ease of use, and eCommerce functionality. WordPress, originally a blogging platform, has evolved into a comprehensive content management system (CMS) with extensive customization capabilities through plugins, making it suitable for managing various types of websites beyond just blogs.

Webflow

How to integrate Webflow with Google Analytics

UI/UX Design
Web design

What is the difference between UI and UX?

Design is crucial in product development, impacting user satisfaction, engagement, and overall success. User Interface (UI) and User Experience (UX) are two fundamental design aspects. While these terms are often used interchangeably, they have distinct roles in creating digital products. Understanding the difference between UI and UX is essential for businesses, designers, and developers aiming to create seamless, engaging, and user-friendly experiences.

Web design
SaaS

Micro interactions in web design: how subtle details shape user experience

Did you know that micro-interactions—like buttons changing color on hover or a progress bar filling up—can significantly boost user engagement and satisfaction? These small design details often determine whether an interface feels obvious or frustrating to use.

UI/UX Design

Creating effective product design specifications: a step-by-step guide

Did you know that every $1 invested in UX design can yield an ROI ranging from $2 to $100? A well-crafted product design specification plays a crucial role in guiding the design process to ensure that your product delivers maximum value to users while standing out from the competition. In this article, we’ll guide you through creating a product design specification (PDS). Whether you’re building a digital product or launching a new app, this document is key to aligning your team and setting clear expectations to create a product that truly resonates with your users.

Webflow
Web design

Is your website driving away potential customers? Avoid these common bad website design mistakes

Did you know that 94% of first impressions of a website are design-related? Bad website design can drive away potential leads and hurt your credibility. Bad websites, characterized by poor design, usability issues, and a lack of user-centricity, can significantly harm your online presence. We’ll explore common bad website design mistakes, share real-world examples, and provide actionable solutions to ensure your website stands out for the right reasons.

Web design

Minimalist UI design: how less is more in web design

In the digital design world, a saying holds now more than ever: "Less is more." As we see the web becoming increasingly cluttered with content, ads, and distractions, the appeal of minimalist web design is growing stronger. If you’ve ever been overwhelmed by a website's too many options, pop-ups, or flashy animations, you’ll appreciate the calming effect of a well-executed minimalist design. We’re exploring the principles of minimalist UI design and how less is more when it comes to user engagement, especially in the world of SaaS.

Fintech UX
UI/UX Design

UX design for fintech: the rise and best practices for financial services

Money makes every design decision heavier. The fintech UX practices that survive contact with real users, real regulators, and real balances.

Web design
UI/UX Design

Figma presentation templates for UX/UI designers and mockups

We all know Figma is the backbone of any design project, right? But sometimes even we, the designers, need a quick reminder of just how much we can do with it, especially when it comes to utilizing design assets. It isn’t just for wireframing and prototyping – it’s a total game-changer when it comes to presentations and mockups too. Whether we’re showcasing a slick new SaaS product or just presenting some fresh user flows, Figma’s got our back.

UI/UX Design

Top UI UX bootcamp choices for professionals: How to choose the right one

As designers, we know that the world of UX/UI design is changing daily. With this shifting environment, particularly in dynamic industries like SaaS, staying ahead of the curve means constantly developing our skills and knowledge. Embracing methodologies like design thinking is crucial for creating user-centered experiences and adapting to organizational challenges. Whether we’re deepening our expertise, shifting careers, or simply expanding our design toolkit, continuing education is a key part of our growth.

SaaS
Web design

The Complete Guide to UI UX Design Wireframes

When you’re diving into the world of UI/UX design, there’s one foundational tool that helps shape every digital experience — wireframes. Whether you’re designing a mobile app, a web page, or even a SaaS platform, understanding wireframe design is crucial for creating seamless user experiences that are intuitive, functional and in favour of your final product.

UI/UX Design
Web design

Exploring dark patterns UX: How they affect user experiences

User experience (UX) has become a cornerstone for creating loyal and satisfied customers. However, as competition grows, some companies resort to “dark UX patterns”—design strategies that manipulate user behavior to achieve business objectives, often at the expense of user satisfaction. While these tactics can drive short-term success, they can also lead to long-term issues such as user distrust, regulatory penalties, and damaged brand reputation.

Branding

3D web design trend: Bringing volume to your designs with 3D rebranding

Branding and web design are constantly evolving, with each decade bringing fresh visual trends that redefine how brands connect with their audiences. One of the most compelling trends in recent years is 3D rebranding, which leverages the power of three-dimensional elements to create a more immersive and dynamic user experience.

Branding
Web design

2024 color trends: Why purple is dominating design this year

Design trends often reflect broader cultural and societal shifts, and in 2024 color trends, purple in design has become a significant player. Appearing in everything from graphic design color palettes to branding and product UI, purple has captured the imagination of designers and consumers alike with its versatile color combinations.

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API-first development: Building scalable web applications

As more businesses and services move online, there’s a growing need to build web applications that can handle large amounts of traffic, evolve with changing needs, and work across different devices. One approach that helps developers build such scalable applications is called API-first development.