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Stan Kirilov

Experience Director

Stan has led design for over 20 years, first as a hands-on designer, now as Experience Director at StanVision. He works with SaaS and fintech companies, from first-time founders to global brands, on products and websites built to convert, not just to look good.

He serves on the Awwwards jury and still reviews every project that ships. His standard is simple: if a design doesn't perform, it isn't finished.

More from the author

UI/UX Design

Digital product design trends for 2025

Webflow

How to add Google Analytics to Webflow (and know it's actually tracking)

Installing GA4 on Webflow takes two minutes. Trusting the numbers it shows you is the part everyone skips.

UI/UX Design
Web design

UI vs UX: what's the difference, and which one is your problem?

Most teams ask for a UI refresh when they have a UX problem. Knowing which is which is the difference between repainting the wall and fixing the leak.

Webflow
Web design

Bad website design: the mistakes that drive users away, and how to fix them

Nobody sets out to build a bad website. Teams just stop seeing the mistakes their visitors notice in the first five seconds.

Fintech UX
UI/UX Design

UX design for fintech: the rise and best practices for financial services

Money makes every design decision heavier. The fintech UX practices that survive contact with real users, real regulators, and real balances.

Branding
Web design

Why purple keeps winning in UI and web design

Purple went from royal rarity to the default color of tech in about a decade. Here's why it works on screens, and when it's a cliché.

Webflow

Webflow vs custom development: Pros and cons

We build on Webflow for a living. Here's the honest case for it, the honest case against it, and the projects we still send to custom code.

Branding
Web design

Branding in Web Design: How to Craft Your Digital Identity

In today's digital era, establishing a robust brand identity across online platforms is essential for boosting recognition and trust. The connection between branding and web design emphasises their key role in shaping how users perceive a brand and improving engagement. Key elements such as defining brand identity and optimizing digital branding play a crucial part in building a unified and lasting online presence.

Web design

How to Choose a Web Design Agency in 9 Steps

For enterprises venturing into the digital realm, establishing an impactful online presence is pivotal. This article serves as a strategic roadmap, delineating a meticulous nine-step guide for the discerning selection of a web design agency. In the contemporary landscape dominated by myriad options, the significance of a visually compelling and seamlessly functional website cannot be overstated. From the nuanced process of defining business objectives to the astute examination of agency portfolios and methodologies, this comprehensive guide is designed to empower businesses in making informed decisions that align with their digital ambitions.

UI/UX Design

Mastering the Product Design Process: Best Practices

After our fair share of product design experience, we take a peek into the strategies, techniques, and insider know-how that have set the foundation for all professional to turn into master product designers in the industry. We are aiming at a deep dive into ideation, iteration, and implementation and weaving them together with user-centered product design principles, seamless technological integration, and a focus on aligning with business goals.

UI/UX Design

Key UX Mapping Methods for Effective Design Strategy

It is often hard to understand human behavior without first outlining it in a visual way and carefully examining it afterwards. This is where UX mapping techniques come in handy.

UI/UX Design
Fintech UX

What is a product design specification? And how to write one

Most specs die the week after kickoff. A product design specification only works if it's written to be used, not filed.

UI/UX Design

The Ultimate Guide to Product Design Principles

Living in the constantly changing digital world around us, design becomes a major factor in our decision-making process. The way we as users interact with a product sets up a path for our overall experience and satisfaction with a product. Staying flexible and adaptive to both is key to successful product and UX design teams.

UI/UX Design

Product Design vs UX Design — Similarities, Differences and Everything in Between

Job titles in the digital workspace often cause confusion and multiple “trips” to Google’s search bar. To put Product Design vs UX Design might seem like a lost cause to some because of their multiple similarities. Both areas offer a great amount of knowledge and expert know-how in any type of product or service development.

SaaS

The 5 most common challenges every startup faces in its first year

In this article, we have gathered five of the most common challenges freshly born startups face in their first year of being “afloat”. If you’re an entrepreneur who is on the verge of starting a new business then this one's for you!

Great design starts with a conversation