Redesigning Flowcase for the enterprise market
Results
- 3.2x Increase in engagement with enterprise-focused pages within the first three months.
- 47% Faster lead conversion rate compared to the previous website, driven by improved targeting.
- 100% Alignment with Flowcase’s new enterprise-focused business strategy, ensuring consistent messaging and visuals across all touchpoints.
Initial brief
- Challenge
Flowcase, a platform enabling enterprise companies to manage CVs and resumes for large-scale projects, needed a website that would reflect its new brand and appeal to an enterprise audience.Previously, their digital presence resembled an early-stage startup, which didn’t align with the expectations of high-level enterprise clients. The challenge was to create a polished, scalable, and professional website that positioned Flowcase as a trusted enterprise solution. - Approach
We conducted a full strategy phase to understand Flowcase’s new brand direction, enterprise market positioning, and user expectations.Multiple design iterations were explored to ensure the design resonated with enterprise decision-makers. Our focus was on clear information architecture, structured layouts, and a design system that provided consistency and scalability.
Enterprise-focused web design
The redesigned website reflects Flowcase’s evolution into an enterprise-grade solution. We crafted a sophisticated, professional interface that emphasizes trust, reliability, and scalability.The design features structured content, easy navigation, and a polished aesthetic tailored to decision-makers in large organizations.
Flowbase design system
To ensure scalability and consistency, we developed Flowbase, a structured design system that defines components, typography, color schemes, and reusable UI elements. This system allows Flowcase to maintain a cohesive brand identity while easily expanding its digital presence.The entire system was seamlessly implemented in Webflow, enabling the Flowcase team to manage and update content effortlessly without developer intervention.
Results
- 3.2x Increase in engagement with enterprise-focused pages within the first three months.
- 47% Faster lead conversion rate compared to the previous website, driven by improved targeting.
- 100% Alignment with Flowcase’s new enterprise-focused business strategy, ensuring consistent messaging and visuals across all touchpoints.
“The team’s work enhanced our brand awareness and received positive feedback from both existing and new customers. The rebranded website brought clarity to our product value and helped us reach our target market effectively. Their ability to deliver not just a website and animation but a cohesive experience made them a true partner for this critical project.”
