Redesigning Flowcase for the enterprise market
Results
- 3.2x Increase in engagement with enterprise-focused pages within the first three months.
- 47% Faster lead conversion rate compared to the previous website, driven by improved targeting.
- 100% Alignment with Flowcase’s new enterprise-focused business strategy, ensuring consistent messaging and visuals across all touchpoints.
Initial brief
- Challenge
Flowcase, a platform enabling enterprise companies to manage CVs and resumes for large-scale projects, needed a website that would reflect its new brand and appeal to an enterprise audience.Previously, their digital presence resembled an early-stage startup, which didn’t align with the expectations of high-level enterprise clients. The challenge was to create a polished, scalable, and professional website that positioned Flowcase as a trusted enterprise solution. - Approach
We conducted a full strategy phase to understand Flowcase’s new brand direction, enterprise market positioning, and user expectations.Multiple design iterations were explored to ensure the design resonated with enterprise decision-makers. Our focus was on clear information architecture, structured layouts, and a design system that provided consistency and scalability.
Enterprise-focused web design
The redesigned website reflects Flowcase’s evolution into an enterprise-grade solution. We crafted a sophisticated, professional interface that emphasizes trust, reliability, and scalability.The design features structured content, easy navigation, and a polished aesthetic tailored to decision-makers in large organizations.
Flowbase design system
To ensure scalability and consistency, we developed Flowbase, a structured design system that defines components, typography, color schemes, and reusable UI elements. This system allows Flowcase to maintain a cohesive brand identity while easily expanding its digital presence.The entire system was seamlessly implemented in Webflow, enabling the Flowcase team to manage and update content effortlessly without developer intervention.
Results
- 3.2x Increase in engagement with enterprise-focused pages within the first three months.
- 47% Faster lead conversion rate compared to the previous website, driven by improved targeting.
- 100% Alignment with Flowcase’s new enterprise-focused business strategy, ensuring consistent messaging and visuals across all touchpoints.
“StanVision delivered a full brand and website experience that resonated with our audience immediately. Their mix of creativity, strategy, and responsiveness made them a standout partner. They handled everything end-to-end — wireframes, design, animations, Webflow — and kept us on track the whole way. The new brand has already strengthened our presence in key markets.”
