Positioning a next-gen payment gateway with a bold brand and a launch-ready digital presence
How we made it happen
Industry
Location
Sofia, Bulgaria
Company size
50-100
Results
- 70% Increase in qualified merchant leads after launch
- 2x Faster onboarding thanks to simplified UX and structured feature pages
- 55% Improvement in perceived brand trust based on partner feedback
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Initial brief
- Challenge
Paymentbites needed a fast, modern launch. As a white-label payment gateway entering a competitive fintech space, they had merchants lined up—but no clear brand voice, visual identity, or online presence to start conversations. The challenge: build trust, communicate value, and stand out in a saturated market with zero fluff. - Approach
We aligned on a strategy inspired by fintech leaders like BridgerPay, but tailored it for high-risk merchants and global partners. From early discovery, we focused on simplifying a complex product through UX clarity and SaaS credibility. We translated industry-heavy USPs into direct, digestible messaging. Our collaboration was end-to-end—from research and wireframes to content, design, and launch.
Brand design
We crafted a modern visual identity rooted in clarity and confidence—positioning Paymentbites as a tech-forward, merchant-first platform. The brand direction balanced clean typography, sharp contrast, and strategic use of color to communicate reliability and innovation.
Web design
We crafted a conversion-focused experience that simplifies the complex through engaging storytelling, visual explanations, and benefit-led content. The structure leads with product clarity and builds user trust at every scroll.
Results
- 70% Increase in qualified merchant leads after launch
- 2x Faster onboarding thanks to simplified UX and structured feature pages
- 55% Improvement in perceived brand trust based on partner feedback
