Case study - 
Zipchat

Empowering eCommerce with AI by designing Zipchat’s high-converting brand experience

How we made it happen
Branding
Website design
Webflow
Industry
AI & ML
E-commerce
Customer Experience
Headquarters
New York, US
Growth stage
Early-stage

Results

  • 83% Boost in product sign-ups post-launch
  • 44% Increase in time on site
  • 1 Unified brand and website that reflect product maturity and AI innovation

Initial brief

  • Challenge
    Zipchat AI, a conversational AI platform, needed more than just a logo—they needed a brand with personality, a website that converts, and a scalable design system to fuel growth. With a powerful product and a vision to lead in the AI space, they came to us with a clean slate and big goals.
  • Approach
    We kicked off with a full strategy phase—diving deep into Zipchat AI’s audience, competitors, and positioning. The goal: create a modular, future-proof design system and a web presence that oozes credibility, innovation, and clarity. We worked closely with their team to establish a visual language and messaging foundation that could evolve as the company scaled.

Brand design

We built a visual identity that balances tech-forward with approachable. From color schemes and typography to iconography and motion guidelines, the brand is designed to reflect Zipchat AI’s intelligence and clarity.Bold, clean, and confident—this brand doesn’t just look good, it works hard across every touchpoint.

Web design

The website was designed to convert. Period. With clear messaging, interactive visuals, and structured layouts, the experience is tailored to Zipchat AI’s audience—technical teams and decision-makers looking for real impact. Every section guides the user through value, use cases, and social proof, while leaving room to grow as the product evolves.

Results

  • 83% Boost in product sign-ups post-launch
  • 44% Increase in time on site
  • 1 Unified brand and website that reflect product maturity and AI innovation

“StanVision completely transformed our brand and website. They took the time to understand our vision, guided us when we weren’t sure, and delivered design and development work that impressed both our team and our customers. The communication was flawless, the collaboration was smooth, and the final result exceeded everything we expected. A truly exceptional partner.”

Luca Borreani
CMO, Zipchat AI