Turning conversations into conversions by redefining Tolstoy’s shoppable video experience
How we made it happen
Industry
Location
Tel-Aviv, Israel
Company size
50-100
Results
- 39% Increase in users creating shoppable videos within their first session
- 54% Average daily active users (DAU) increased after redesign
- 44% Increase in click-through rate (CTR) on key CTAs across the site
Initial brief
- Challenge
While Tolstoy’s product was innovative, their previous website didn’t reflect the energy or sophistication of the platform. It lacked clarity, visual storytelling, and the engaging personality that makes the product stand out. The goal was simple but ambitious: Make the site feel as interactive, modern, and compelling as the product itself — and position Tolstoy as a category leader in shoppable video. - Approach
We partnered with Tolstoy to reposition their brand through a more engaging, product-driven experience. The goal: turn curiosity into conversion by making their platform easier to understand, more dynamic, and visually aligned with the power of shoppable video.
Web design
We redesigned the website to feel like a live demo — animated, intuitive, and built to convert. Everything was modular and scalable in Webflow, with motion and content working together to quickly communicate value.
Shop app experience
We revamped the Shop app experience to simplify onboarding and make video creation more intuitive. The result was a cleaner, more focused interface that empowers users to publish faster with confidence.
Results
- 39% Increase in users creating shoppable videos within their first session
- 54% Average daily active users (DAU) increased after redesign
- 44% Increase in click-through rate (CTR) on key CTAs across the site
